Are you ready? APPLY NOW

About

How to Manage a Small Firm

How to Manage a Small Firm is a special place. It’s a unique community of highly-entrepreneurial owners of solo, small, and large law firms.

To protect the important work we do and provide a safe place for all our like-minded Members to discuss their business, we have strict policies for the type of people we will and won’t work with. This means that everyone you meet either in our discussion forum or at any of our live meetings is probably someone with whom you’re going to feel pretty comfortable discussing your challenges, celebrating your successes, and just generally enjoying the camaraderie that comes from investing time with quality people who take pride in having a great business that serves their life. 

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
RJon Robins

About

RJon Robins

Divider

It’s 2006. I've developed a pretty good regional reputation helping entrepreneurs who have become trapped by their business, to get un-trapped and then scale - but my wife’s sudden illness has blindsided me. 

I can't function.  I’m falling apart.  All because inexplicably, immaturely, and quite stupidly I failed to follow my own (excellent) advice about building a business that works for you.

My wife is in severe pain and can't get out of bed. 

We’re broke and about to lose our home. The stress is unbearable. 

Growing up was turbulent. Dad made his fortune from real estate and white-collar crime. Yes, you read that correctly. 

One night I awoke to the sound of bullets hitting our house.  A business associate had sent someone to kill my Dad. Although he escaped, he later lost his fortune, remade it, and lost it again.  And then the law caught up with my father.  This is why I can tell you what it’s like to visit your father in jail.  

And just for fun, I also had a ringside seat as my mother and stepfather built and lost a fortune in business that was at least legal and then saw them fight off creditors in bankruptcy court.   In case you’re keeping score, this was all before the age of 25 by which time I’d lived at no less than 15 different home addresses.  

Maybe it was the business my father was in or the way he lived his life.  Or maybe it was the way my mother and stepfather lived theirs.  Or maybe it was all the moving around. But no matter what the cause, I can’t remember a time in my life when I didn’t feel like an outsider looking in.  One thing I can tell you for certain, I leaned pretty heavily on my superpower to survive all those turbulent years.  

My superpower is clarification. I’ve been doing this my whole life without even realizing what it would someday do for me. As a kid, I'd sit at the dining table listening to my parents' conversations and try to help them avoid an argument when he stopped meaning him, and she stopped meaning her and pretty soon they were having two totally disconnected conversations. Sometimes they’d laugh and give me a compliment for catching the misunderstanding.  Other times I’d be told to “mind your own business.”  I still remember how helpless it felt having to swallow my words while the train wreck slowly unfolded in front of me - I learned to hide my superpower.   

Fast forward to 2006.  That’s the year I married my wife.  It’s also the year she got sick.  One minute life was great.  So great.  The next minute Ale got so sick she lost 25% of her body weight over 18 agonizing months. 

Despite preaching and teaching the virtues of building a sustainable business that works for you even when you’re not working, I’d stupidly failed to follow my own (excellent) advice. I know, it was really, really stupid of me. 

My so-called business was really just me working from the dining room table. I was making a lot of money, but there were no systems. There were no procedures. There was no scale. And so, within weeks of stepping away to begin nursing Ale back to health, quite predictably, everything fell apart. 

We quickly burned through our savings and then went the credit. Despite selling everything of value, we lost our home to foreclosure. It was humiliating. 

In 2007, I pivoted into info products while doing whatever consulting jobs I could find to pay the bills.

Although money was tight, the great blessing of the year was Ale's health improved.  Which was a double blessing because she was able to begin painting again and believe it or not, that’s how we survived.  By selling her paintings.  

By 2011, we’d sold all the paintings and Ale couldn’t keep up with demand- turns out the same marketing and sales strategies I’d been teaching entrepreneurs to use to build multimillion-dollar businesses worked well for selling paintings, too.  

My business was finally gaining some momentum, and Ale made a tough decision I’ll always be grateful for, to postpone her art career and join me in the business.  But she had one SERIOUS condition: “Take All Your Excuses And Shove Them Up Your Ass.” 

The next year I allowed myself NO excuses and revenues shot up to one million dollars.

We celebrated by shopping for new furniture, and at the store, my wife scribbled me a note:  

"Take all your excuses, and shove them up your ass – TAYE ASTUYA!"

That became our rallying cry.   That also became the name of our son.

Today, my business works for me. I only work in it about 90 days a year, and we're well into the 8 figures. 

All because I stopped making excuses.

Divider
Alejandra Leibovich

About

Alejandra Leibovich

Divider

Alejandra Leibovich is a successful author, business owner & entrepreneur, designer and musician. Her work as a senior art director at Nickelodeon, VH1 and MTV received some of the most coveted awards in the industry. Her art was broadcasted at the Miami Art Basel, San Diego Comic-Con & MOCA. Co-founder of How to Manage Enterprises, listed INC 5000 fastest growing companies in the US, her efforts have yielded multi-million-dollar companies and are inspiring many others to think and act differently. Ale was born in Argentina; she has always been the new girl in town. These experiences led Ale to use her amazing skills to help others to think out-the-box, challenging herself and others to go for their dreams.

LOOPTROPOLIS,” Ale's podcast and album, can be found in major podcasting players and major music streaming services such as Apple MusicPandora or Spotify. You can get her not-boring-book-on-Leadership “Feel Warm Inside” Funny Quotes for Serious Leadership at Amazon. This book is a funny, honest, and imaginative view of life and leadership that will help you on your very serious journey of becoming the leader you were meant to be. Doesn’t matter if you are an experienced leader of a team or if it’s just you and your cat. Get it at Amazon.

You can always catch her up to something here at HTM and at http://aleloop.com.

Divider

EXECUTIVE TEAM

Erika Ferenczi

Erika Ferenczi

Director of Programs

View Profile Divider
Oscar Ferenczi

Oscar Ferenczi

General Manager

View Profile Divider
Sherri L. Mansell, C.P.A.

Sherri L. Mansell, C.P.A.

Director of Finance

View Profile Divider

OUTSOURCED

CEO’S/CFO’S/COO’S

Lori Aitkenhead

Lori Aitkenhead

Law Firm Management & Marketing Advisor

Paul Angelle

Paul Angelle

Law Firm Management & Marketing Advisor

Evelyn Aucoin

Evelyn Aucoin

Law Firm Management & Marketing Advisor

Brian Beaumont

Brian Beaumont

Law Firm Management & Marketing Advisor

Tracie Behr

Tracie Behr

Law Firm Management & Marketing Advisor

Emily Britton

Emily Britton

Law Firm Management & Marketing Advisor

James Brown

James Brown

Law Firm Management & Marketing Advisor

Jessica Douglas

Jessica Douglas

Law Firm Management & Marketing Advisor

Jeremy Driver

Jeremy Driver

Law Firm Management & Marketing Advisor

Terrence Fogarty

Terrence Fogarty

Law Firm Management & Marketing Advisor

Beth Freeman

Beth Freeman

Law Firm Management & Marketing Advisor

Bruce Hall

Bruce Hall

Law Firm Management & Marketing Advisor

Nichole Hanscom

Nichole Hanscom

Law Firm Management & Marketing Advisor

Eric Herbert

Eric Herbert

Law Firm Management & Marketing Advisor

Kimberly Jurich

Kimberly Jurich

Law Firm Management & Marketing Advisor

Charles Luna

Charles Luna

Law Firm Management & Marketing Advisor

Stephanie H. Luongo

Stephanie H. Luongo

Law Firm Management & Marketing Advisor

Rae Majors-Wildman

Rae Majors-Wildman

Law Firm Management & Marketing Advisor

Clarissa Maldonado

Clarissa Maldonado

Law Firm Management & Marketing Advisor

Andrew Mims

Andrew Mims

Law Firm Management & Marketing Advisor

Dawn Mobley

Dawn Mobley

Law Firm Management & Marketing Advisor

Arnel Ortega

Arnel Ortega

Law Firm Management & Marketing Advisor

Jose Luis Perdomo

Jose Luis Perdomo

Law Firm Management & Marketing Advisor

Jason Plumer

Jason Plumer

Law Firm Management & Marketing Advisor

Mart Ratliff

Mart Ratliff

Law Firm Management & Marketing Advisor

Brian Robinson

Brian Robinson

Law Firm Management & Marketing Advisor

Todd Rogers

Todd Rogers

Law Firm Management & Marketing Advisor

Russell Rosario

Russell Rosario

Law Firm Management & Marketing Advisor

Janelle Sam

Janelle Sam

Law Firm Management & Marketing Advisor

Victor Santoro

Victor Santoro

Law Firm Management & Marketing Advisor

Jose Sevilla

Jose Sevilla

Law Firm Management & Marketing Advisor

Keith Simper

Keith Simper

Law Firm Management & Marketing Advisor

Erik Smelser

Erik Smelser

Law Firm Management & Marketing Advisor

Gerard Stoia

Gerard Stoia

Law Firm Management & Marketing Advisor

Jonathan Sullivan

Jonathan Sullivan

Law Firm Management & Marketing Advisor

Matthew Westover

Matthew Westover

Law Firm Management & Marketing Advisor

Thomas Wright

Thomas Wright

Law Firm Management & Marketing Advisor

our team

Zoey Cook

Zoey Cook

Administrative Assistant

Bonni Gonzalez

Bonni Gonzalez

Creative Marketing Director

Candice Saltzman

Candice Saltzman

Sr. Talent Acquisition Manager

Jaqueline Neimiec

Jaqueline Neimiec

Recruiter

Karli McNamee

Karli McNamee

Executive Assistant

Marissa Lloyd

Marissa Lloyd

Customer Success Manager

Sean Amato

Sean Amato

Programs Operations Manager

Samuel Bazylenko

Samuel Bazylenko

Staff Accounting Liaison

Jack Bower

Jack Bower

Programs Operations Director

Ryan Brown

Ryan Brown

Programs Administrative Assistant

Jeffrey Carman

Jeffrey Carman

IT Administration Manager

Renee Cheatham

Renee Cheatham

Programs Recruiting Assistant

Trey deMoville

Trey deMoville

Programs Operations Manager

Rohan Dussa

Rohan Dussa

Data Analyst

Daniel Ferro

Daniel Ferro

Senior Accountant

Delisi Friday

Delisi Friday

Chief Of Staff

Stephanie Galvis

Stephanie Galvis

Community Manager

Viviana Galvis

Viviana Galvis

Office Coordinator

Blanca Garcia

Blanca Garcia

Payroll and Benefits Specialist

Debora Goldenberg

Debora Goldenberg

Shared Family Office Policy & Procedures Coordinator

Jonathan “Junior” Gonzalez

Jonathan “Junior” Gonzalez

Software Developer

Hunter Gregory

Hunter Gregory

Programs Recruiting Assistant

Patty Horne

Patty Horne

Scheduling Coordinator

Wesley Houdyshell

Wesley Houdyshell

Video Services Director & Content Producer

Renee Julien

Renee Julien

SLFU Member Engagement Specialist

Brittany Mansell

Brittany Mansell

Customer Service Representative

Dillon Marshall

Dillon Marshall

Product Launch Coordinator

Alex Martinez

Alex Martinez

Senior IT Manager

Alison Marshall

Alison Marshall

Video Editor/Producer

Erin Marshall

Erin Marshall

Video Services Director of Operations

Jimbo Marshall

Jimbo Marshall

Video Services Creative Director

Tracy McGinnis

Tracy McGinnis

Operations Project manager

Marie Paulson

Marie Paulson

Programs Administrative Assistant

Nydia Russo

Nydia Russo

Customer Service

Adriana Sarmiento

Adriana Sarmiento

COO Assistant

Gavin Snider

Gavin Snider

Operations Administrator

Julie Wees

Julie Wees

Events Coordinator

Lilli Wendt

Lilli Wendt

Executive Assistant for Programs