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About

How to Manage a Small Firm

How to Manage a Small Firm is a special place. It’s a unique community of highly-entrepreneurial owners of solo, small, and large law firms.

To protect the important work we do and provide a safe place for all our like-minded Members to discuss their business, we have strict policies for the type of people we will and won’t work with. This means that everyone you meet either in our discussion forum or at any of our live meetings is probably someone with whom you’re going to feel pretty comfortable discussing your challenges, celebrating your successes, and just generally enjoying the camaraderie that comes from investing time with quality people who take pride in having a great business that serves their life. 

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RJon Robins

About

RJon Robins

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In 2016 How To MANAGE a Small Law Firm, the national outside managing partner services company that RJon Robins founded, was named by Inc. Magazine, for the second year in a row, as one of the 5,000 fastest growing privately held companies in the Country.  Fastest in the category of helping solo and small law firm owners kick-butt and build better law firms (affording them more financial resources and freedom of time to help more clients and have a better life).

But…in 2008 RJon Robins lost pretty much everything.  Which is pretty ironic because for 8 years previous, he’d made quite a great name for himself as one of the most trusted resources in the Country.  Thousands of lawyers turned to him for help whenever they needed clarity about how to grow and manage their solo and small law firms.  RJon first achieved notoriety after struggling with his own solo law firm which he (rather naively) went into it without a written business plan, without a written marketing plan, without written processes or procedures, without job descriptions for staff (who ate him out of house & home), and no financial controls to see what was happening before it was too late.

The notoriety didn’t come from the failure of RJon’s law firm serving his financial, personal and/or professional hopes, dreams or aspirations.  That alone would have hardly distinguished him from about half a million other struggling solo lawyers from all walks of life, who tilt at windmills all day long (without anyone to be managing partner), in every area of practice, all around the Country.

What brought the notoriety was a stroke of luck.  RJon was in the right place at the right time and happened to say just the right thing, to just the right person; leading to RJon learning how to turn his struggling law firm around. On the strength of that, he was recruited by The Florida Bar’s legendary J.R. Phelps of the world-famous Law Office Management Assistance Service (LOMAS).  RJon invested the next four years of his career learning from the best (and from some of the worst) about what it takes to start, grow, save, salvage, and run a perfectly good law firm into the ground. He also learned quite a bit about how to do things the right way and used these skills, experiences, and profound insights to help thousands of lawyers build better law firms and lives.  He helped some of them start and build highly-successful law firms that run like real businesses and helped others save, salvage and avert total disaster when the long term effects of running their law firm like a noble hobby finally hit home with a big, loud “splotch”.  As the only lawyer in the history of The Florida Bar to serve as a full time Small Law Practice Management Advisor, RJon spent the years between 1999-2001 working with what The Florida Bar estimates was more than 9,000 solo and small law firm owners.

Nowadays when he’s not conducting CLE workshops around the Country on behalf of some of the biggest names in the legal industry (LexisNexis, Microsoft, Law Pay, Ruby Receptionists and dozens and dozens and dozens of bar associations, but who’s counting), RJon is attending to his duties as CEO of the leading provider of outside managing partner, outside COO, and outside CFO services exclusively for solo and small law firms nationwide…or he’s out practicing what he preaches about letting your business give you a life instead of the other way around.

Oh yeah, and RJon is a Member of The Florida Bar, where he’s still authorized to appear before the Southern District Federal Court, as well as a member of The Association of Certifi­ed Fraud Examiners.  RJon earned an interdisciplinary degree from The American University in Washington, DC (Communications, Law, Economics & Government), he graduated from Nova Southeastern College of Law and he doesn’t eat ice cream every day but when he does, he prefers butter pecan.

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Alejandra Leibovich

About

Alejandra Leibovich

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Alejandra Leibovich is a successful author, business owner & entrepreneur, designer and musician. Her work as a senior art director at Nickelodeon, VH1 and MTV received some of the most coveted awards in the industry. Her art was broadcasted at the Miami Art Basel, Sand Diego Comic-Con & MOCA. Co-founder of How to Manage Enterprises, listed INC 5000 fastest growing companies in the US, her efforts have yielded multi-million-dollar companies and are inspiring many others to think and act differently. Ale was born in Argentina; she has always been the new girl in town. These experiences led Ale to use her amazing skills to help others to think out-the-box, challenging herself and others to go for their dreams.

You can find her podcast and album “LOOPTROPOLIS” in major podcasting players and major music streaming services such as Apple MusicPandora or Spotify. You can get her not-boring-book-on-Leadership “Feel Warm Inside” Funny Quotes for Serious Leadership at amazon. This book is a funny, honest and imaginative view of life and leadership, that will help you on your very serious journey of becoming the leader you were meant to be. Doesn’t matter if you are an experienced leader of a team or if it’s just you and your cat. Get it at amazon.

You can catch her always up to something here at HTM and at http://aleloop.com

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EXECUTIVE TEAM

Erika Ferenczi

Erika Ferenczi

Director of Programs

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Oscar Ferenczi

Oscar Ferenczi

General Manager

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Sherri L. Mansell, C.P.A.

Sherri L. Mansell, C.P.A.

Director of Finance

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Renee Robertson

Renee Robertson

Director of Operations

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OUTSOURCED

CEO’S/CFO’S/COO’S

Lori Aitkenhead

Lori Aitkenhead

Law Firm Management & Marketing Advisor

Paul Angelle

Paul Angelle

Law Firm Management & Marketing Advisor

Evelyn Aucoin

Evelyn Aucoin

Law Firm Management & Marketing Advisor

Brian Beaumont

Brian Beaumont

Law Firm Management & Marketing Advisor

Tracie Behr

Tracie Behr

Law Firm Management & Marketing Advisor

Emily Britton

Emily Britton

Law Firm Management & Marketing Advisor

James Brown

James Brown

Law Firm Management & Marketing Advisor

Jessica Douglas

Jessica Douglas

Law Firm Management & Marketing Advisor

Sean Downey

Sean Downey

Law Firm Management & Marketing Advisor

Jeremy Driver

Jeremy Driver

Law Firm Management & Marketing Advisor

Terrence Fogarty

Terrence Fogarty

Law Firm Management & Marketing Advisor

Beth Freeman

Beth Freeman

Law Firm Management & Marketing Advisor

Bruce Hall

Bruce Hall

Law Firm Management & Marketing Advisor

Nichole Hanscom

Nichole Hanscom

Law Firm Management & Marketing Advisor

Eric Herbert

Eric Herbert

Law Firm Management & Marketing Advisor

Kimberly Jurich

Kimberly Jurich

Law Firm Management & Marketing Advisor

Charles Luna

Charles Luna

Law Firm Management & Marketing Advisor

Stephanie H. Luongo

Stephanie H. Luongo

Law Firm Management & Marketing Advisor

Rae Majors-Wildman

Rae Majors-Wildman

Law Firm Management & Marketing Advisor

Clarissa Maldonado

Clarissa Maldonado

Law Firm Management & Marketing Advisor

Andrew Mims

Andrew Mims

Law Firm Management & Marketing Advisor

Dawn Mobley

Dawn Mobley

Law Firm Management & Marketing Advisor

Arnel Ortega

Arnel Ortega

Law Firm Management & Marketing Advisor

Jose Luis Perdomo

Jose Luis Perdomo

Law Firm Management & Marketing Advisor

Jason Plumer

Jason Plumer

Law Firm Management & Marketing Advisor

Mart Ratliff

Mart Ratliff

Law Firm Management & Marketing Advisor

Brian Robinson

Brian Robinson

Law Firm Management & Marketing Advisor

Todd Rogers

Todd Rogers

Law Firm Management & Marketing Advisor

Russell Rosario

Russell Rosario

Law Firm Management & Marketing Advisor

Janelle Sam

Janelle Sam

Law Firm Management & Marketing Advisor

Victor Santoro

Victor Santoro

Law Firm Management & Marketing Advisor

Jose Sevilla

Jose Sevilla

Law Firm Management & Marketing Advisor

Keith Simper

Keith Simper

Law Firm Management & Marketing Advisor

Erik Smelser

Erik Smelser

Law Firm Management & Marketing Advisor

Gerard Stoia

Gerard Stoia

Law Firm Management & Marketing Advisor

Jonathan Sullivan

Jonathan Sullivan

Law Firm Management & Marketing Advisor

Matthew Westover

Matthew Westover

Law Firm Management & Marketing Advisor

Thomas Wright

Thomas Wright

Law Firm Management & Marketing Advisor

our team

Sean Amato

Sean Amato

Programs Operations Manager

Samuel Bazylenko

Samuel Bazylenko

Staff Accounting Liaison

Jack Bower

Jack Bower

Programs Operations Director

Ryan Brown

Ryan Brown

Programs Administrative Assistant

Jeffrey Carman

Jeffrey Carman

IT Administration Manager

Renee Cheatham

Renee Cheatham

Programs Recruiting Assistant

Trey deMoville

Trey deMoville

Programs Operations Manager

Rohan Dussa

Rohan Dussa

Data Analyst

Maggie Edwards

Maggie Edwards

Director of Events

Daniel Ferro

Daniel Ferro

Senior Accountant

Delisi Friday

Delisi Friday

Chief Of Staff

Stephanie Galvis

Stephanie Galvis

Community Manager

Viviana Galvis

Viviana Galvis

Office Coordinator

Blanca Garcia

Blanca Garcia

Payroll and Benefits Specialist

Debora Goldenberg

Debora Goldenberg

Shared Family Office Policy & Procedures Coordinator

Jonathan “Junior” Gonzalez

Jonathan “Junior” Gonzalez

Software Developer

Hunter Gregory

Hunter Gregory

Programs Recruiting Assistant

Patty Horne

Patty Horne

Scheduling Coordinator

Wesley Houdyshell

Wesley Houdyshell

Video Services Director & Content Producer

Renee Julien

Renee Julien

SLFU Member Engagement Specialist

Brittany Mansell

Brittany Mansell

Customer Service Representative

Dillon Marshall

Dillon Marshall

Product Launch Coordinator

Alex Martinez

Alex Martinez

Senior IT Manager

Alison Marshall

Alison Marshall

Video Editor/Producer

Erin Marshall

Erin Marshall

Video Services Director of Operations

Jimbo Marshall

Jimbo Marshall

Video Services Creative Director

Tracy McGinnis

Tracy McGinnis

Operations Project manager

Tania Music

Tania Music

Director, Member Referrals

Marie Paulson

Marie Paulson

Programs Administrative Assistant

Nydia Russo

Nydia Russo

Customer Service

Adriana Sarmiento

Adriana Sarmiento

COO Assistant

Gavin Snider

Gavin Snider

Operations Administrator

Julie Wees

Julie Wees

Events Coordinator

Lilli Wendt

Lilli Wendt

Executive Assistant for Programs