REAL

"Are you willing to live for a few years the way most people won't, so you can live the rest of your life the way most people can't?" - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In the first of a two-part series from the October 2024 Live Quarterly Meeting, RJon issues a challenge to How To Manage A Small Law Firm members: think 36 months ahead and commit to your future. Through candid insights about his own business journey, he encourages law firm owners to build something that can't be taken away by algorithm changes, technology shifts, or market disruptions. By putting down deep roots and investing in their future selves, they create a lasting competitive advantage.

Key Takeaways:

1. Building lasting competitive advantage requires doing what others aren't willing to do

2. Most people know what to do but won't commit to doing it

3. Your opportunity exists in sustained execution

4. To develop deep roots takes dedicated time but creates advantages that can last a lifetime

5. The real question and challenge is whether you're committed enough to your future self to follow through

RJon's transparent approach is an eye-opening look at the reality of building and scaling a business. This includes the uncomfortable shifts, investments, and commitment required for lasting success.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"Purpose and practical are not alternatives to one another. Just because you discover your purpose doesn't mean suddenly all of the mechanical things that need to happen to make your business function, magically fall into place." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from January 2020 with members of How To Manage A Small Law Firm in Phoenix, RJon confronts a trend he sees among entrepreneurs: using the pursuit of purpose as an excuse to neglect business fundamentals. Through real examples and a powerful analogy, he demonstrates why balance matters and what happens when it is ignored.

Key Takeaways:

1. Purpose and practical execution must work together

2. A quick look at any phone book proves there is more opportunity available than most law firm owners realize

3. Your business exists to serve you

4. The proper business relationship between you and your business changes everything about how you operate

This lesson cuts through the noise and delivers clarity on mindset matters when building a successful business

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"The reason why the world works is because of systems. Once you begin to look at that in the things around you, you begin to develop x-ray vision on the world." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2015 Live Quarterly Meeting, RJon teaches members of How To Manage A Small Law Firm to see the world and their business through an entirely new lens. He reveals how systems thinking directly impacts law firm owners: from implementing advanced calendar planning to building systems that free them from day-to-day operations.

Key Takeaways:

1. Everything you build is a system, subsystem, or sub-subsystem

2. When you don't have systems in place, you are subsidizing those missing systems with your own sweat

3. Having systems in place enables strategic and profitable planning

This episode is a timeless teaching on the core fundamentals for every successful business owner and it starts with systems.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"Your ego desperately wants to preserve and defend and justify and stay in that comfort zone, and your full potential requires you to obliterate that comfort zone." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from 2016, RJon explores the battle between ego and potential that keeps law firm owners trapped in the feast-or-famine cycle. He exposes why sales conversations feel so uncomfortable for lawyers and how this discomfort creates a destructive pattern of hiding when busy and desperately accepting bad clients when broke. Through his own transformational story, RJon shares the three critical decisions that changed the trajectory of his business and life.

Key Takeaways:

1. Law firm owners mistakenly approach sales the same way they were taught in law school to get good grades

2. Making decisions from where you want to be (not where you are now) transforms every choice you make about hiring, marketing, and which clients to accept

3. When you are the sales machine, your entire business depends on your mood, state of mind, and availability, which creates unpredictable results

RJon challenges the fundamental approach most lawyers take toward their clients and their business. This episode offers a mindset shift that provides both the psychological insight and practical framework for breaking free from self-imposed limitations.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"As soon as I could think clearly, I was suddenly able to see all of these amazing opportunities, which were around me the whole time." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this revealing lesson from 2018, RJon shares how he discovered a multimillion-dollar opportunity that had been invisible to him for years. Using his own personal story of building his business, RJon demonstrates why successful entrepreneurs often miss the most obvious opportunities right in front of them. He shares how one vulnerable conversation changed his thinking and allowed him to suddenly see what had been there all along.

Key Takeaways:

1. Why successful entrepreneurs often can't see their most obvious opportunities

2. How no matter how successful you are, your subconscious can still sabotage you

3. What is really preventing you from recognizing opportunities (it's not what you think)

This episode is an example of the need to be vigilant about your mindset to avoid subconscious sabotage.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"You are settling for the illusion of control. You don't have real control... Real control is the ability to cause things to happen." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this mindset lesson with How To Manage A Small Law Firm members, RJon delivers a fundamental truth about success: you can pretty much have what you want in business as long as you're willing to do what it takes to get it. He challenges law firm owners to stop settling for the illusion of control and start building real control in their business.

Key Takeaways:

1. Commitment must come before confidence - you can't wait to feel ready before taking action

2. Business goals will shift much like gears in a car based on current needs

3. Making more money comes from helping more people, not from extracting more profits from existing clients

This episode is jam packed with solutions to mindset pitfalls.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"Every time you do something that's consistent with what the owner of a million dollar law firm would do, it brings you closer to being the owner of a million dollar law firm.  Every time you do something that's inconsistent with what the owner of a million dollar law firm would do, it pushes that million dollar law firm a little bit further away from you." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this comprehensive lesson with members of How To Manage A Small Law Firm, RJon breaks down the Dunning-Kruger effect. Specifically as it relates to how law firm owners approach their business growth. He explains the three common approaches people take:

1. Be - Do - Have
2. Have - Be - Do
3. Do - Be - Have

He describes the difference between them and why one in particular is the right approach for entrepreneurial business owners.

Key Takeaways:

• The Dunning-Kruger effect causes inexperienced people to overestimate their abilities and experts to underestimate the value of their expertise
• The importance of being around law firm owners with much larger practices to  realistically assess your own skills and experience
• Life's everyday challenges do not disappear when you reach revenue goals, you just get better at handling them

Throughout this episode, RJon offers candid insights about the reality of being a million-dollar law firm owner. He addresses unrealistic expectations while providing guidance for achieving business goals.

Resource mentioned: The 4 C's Formula by Dan Sullivan

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"You've got to sacrifice something of lower value to get something of higher value. That's called profit. In this case, what you sacrifice is everyone liking you... and what you're gaining are some people really liking you because you speak some real truth that they resonate with." –RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from a Practical Profitable Mindset session, RJon explains why meaningful transformation requires discomfort and why some people will not like you for helping them see the truth about their situation.

Key Takeaways:

• People love coaches who enable them and make it okay to not do what needs to be done
• You cannot make someone uncomfortable about something they are not already uncomfortable with; you can only shine a light on existing discomfort
• As your business grows, be prepared for people to project their issues onto you
• The people who get you "here" are not necessarily the people who will get you "there"
• Polarization isn't just inevitable but necessary when you're in the business of helping people make meaningful change

This episode challenges the conventional wisdom about being likable and reveals why effective leadership often requires making difficult choices about who you serve.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"What I wanted more than the financial freedom that I claimed to want...is I wanted to be right about my stories." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2024 Live Quarterly Meeting, RJon shares the brutal and transformative truth a mindset coach told him in 2011 that changed everything. A moment so powerful it forced him to face the reality behind the elaborate stories and perfectly crafted excuses that were keeping him stuck. This episode exposes the psychological trap that keeps smart, capable people broke despite what they think are their best efforts.

Key Takeaways:

• Why you might be struggling to accomplish your business goals despite your best efforts
• The mindset barrier that creates more business problems than people realize
• Breakthrough requires facing uncomfortable truths about yourself

RJon's story reveals what it actually takes to break through when you're tired of your own excuses.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"One of the things that you have to do to build a successful business that stays successful is you have to learn healthy confrontation." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2024 Live Quarterly Meeting, RJon takes law firm owners through an unexpected but necessary mindset journey about communication and confrontation. He explains the three ways people communicate and navigate confrontation in business and life:

1. Healthy confrontation: Requires emotional maturity, creativity, and the ability to tolerate dissonance while finding common ground.
2. Unhealthy confrontation: Creates cycles of conflict between explosive communication that damages relationships followed by passive retreat.
3. Avoiding confrontation: Passive "driftwood" behavior means never speaking up, never asking for what you want, and going with the flow to avoid confrontation.

RJon challenges law firm owners to examine their own communication and confrontation patterns to understand how it may be sabotaging their business and personal lives. He encourages them to embrace healthy confrontation and shares how even at the highest levels of success, the mindset work never stops.

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"A victim does not see their agency. A victim does not see their ability to change the world. To change their world, a creator says, every morning I wake up and I create a new me, and I can create a new me with these ideas, or I can create a new me with those ideas, or I can create a new me with some other ideas." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from a 2022 Practical Profitable Mindset session, RJon guides How To Manage a Small Law Firm members through a powerful visualization exercise about mindset orientation. Using the metaphor of a bird in an open cage, he explains the fundamental differences between victim and creator mindsets. Through the exploration of the Karpman Drama Triangle of victim-persecutor-rescuer relationships, RJon explains how true creators, challengers, and coaches operate from a place of equality and empowerment.

Key Takeaways

1. Victims see the world as acting upon them, while creators see themselves as acting upon the world

2. Victims secretly feel relief from their victim status because it absolves them of scary responsibility

3. The Karpman Drama Triangle consists of victims (who need persecutors), persecutors (who need victims), and rescuers (who need victims to avoid their own issues)

4. True coaches and challengers see people as creators and equals, not as inferior beings who need rescuing

5. Creators reinvent themselves daily with new information and aren't prisoners to past beliefs or statements

RJon clearly lays out the difference between victims and creators. Real creators want to set others free, help them become equals, and are happy when students surpass them. Through raw honesty about his own evolution, RJon demonstrates the freedom that comes from embracing a creator mindset.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

"When you invest the time and energy to think through and test and refine and install and improve and maintain your policies and your procedures and your systems, it's not necessarily going to show up in your profit and loss statement right away. But clearly you've created something of value, haven't you?" – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this interactive lesson from January 2018, RJon addresses what many lawyers run from...their business finances. He simplifies three financial fundamentals through a practical exercise for law firm owners to understand:

1. The critical difference between passive/static overhead and dynamic overhead and its impact on business growth.
2. How profit and loss statements differ from balance sheets and how to analyze ROI on every team member.
3. The fair and very real market value of business systems, processes, and procedures.

RJon demonstrates how these financial distinctions can transform your approach to business financials and help build real equity in your law firm.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp