What Are Your Priorities?

“The effect we’re all celebrating 12 months from now is caused by the actions we take every single day of the year.” – RJon Robins

Major Milestones and Small Margins

Every January, RJon Robins watches the same heartbreaking pattern unfold. Entrepreneurs set massive goals, work themselves to exhaustion, and then miss major milestones by margins so small, it’s almost cruel. Not by hundreds of thousands, but by $5,000, $10,000, amounts they dismissed as insignificant back in January.

This episode exposes why those small compromises tolerated today become the exact margin of failure at the end of the year. The avoided conversation. The delayed feedback. The choice to stay comfortable rather than have uncomfortable conversations. With a new year approaching, what’s an entrepreneur to do? Now is the time to stop this pattern before it starts.

Recognizing Priorities

This is not about working harder or setting better goals. It’s about recognizing that priorities are revealed in moments of discomfort. When something feels awkward, tense, or inconvenient, that is the exact moment your real priorities take over. Which is why our focus is on three significant entrepreneur challenges:

• The Doing Gap
• Survival vs. Profit
• Sales: something you do for people, not to people

This episode challenges you to stop waiting for clarity and start paying attention to what your actions already reveal about your priorities. More importantly, it forces you to recognize when it is time to take deliberate steps to change that pattern so that you can break through to exponential growth.

The Priorities Challenge

Insight is not the goal. Action is. Your challenge is to identify your real priorities. It’s time to have some uncomfortable, but powerful conversations.

1. Review the last two weeks of your decisions, conversations, and avoided conversations. Not what you intended to do. Not what you thought about doing. What you actually did.
2. Identify one place where your actions contradict what you say is a priority in your business or leadership.
3. Ask yourself:
   • What am I prioritizing instead: comfort, approval, or avoiding discomfort?
   • Who is paying the price for avoidance: a client, an employee, or the business itself?
4. Within the next 72 hours, have conversations or take the action you’ve been avoiding:
   • Not to be liked.
   • Not to be polite.
   • But to take responsibility for growth: yours and theirs.

Document your answers. Now that your priorities are visible, let them expose the gap between your stated priorities and your actual behavior. Review them weekly and adjust as necessary.

Remember, you get to decide whether to honor them or change them.

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