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REAL

Lawyers,
Problems,
Solutions
Discover how some of the most successful and entrepreneurial real-life solo lawyers and law firm owners—like you—are overcoming the same real-world challenges you may be experiencing in your own law firm. Listen and learn from real-life interviews conducted by your host, RJon Robins. RJon is the founder and CEO of How to Manage, which has helped over 9,000 business owners find and fix the problems that keep them stuck and transform their law practices into thriving, profitable law businesses.
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From The Vault

Reflective Urgency

"How many of you feel like you live your life in triage mode? Taking time to reflect feels like a luxury you can't afford, when in reality it's a requirement you can't afford to do without." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the April 2024 Live Quarterly Meeting, RJon exposes the urgency trap that keeps law firm owners in constant triage mode. He challenges the assumption that a one hour meeting is enough time to actually accomplish what needs to be done. Some one hour meetings should be thirty minutes while others should be one and a half to two hour meetings. He demonstrates how right-sizing your meetings, sales calls, and delegation decisions can transform your practice from constant crisis mode to strategic growth.

Key Takeaways:

  1. You don't manage people, you lead them
  2. Ten extra minutes on an email can save days of back-and-forth; 30 extra minutes in meetings can prevent multiple follow-ups
  3. Not every issue requires the same approach: learn to tilt 60/40 between reflection and action based on what's needed in each situation

This episode provides a framework for escaping urgency traps while maintaining the speed necessary for success.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

November 17, 2025
2 min read
Exponential Entrepreneur

Get Real About What Matters

Today’s lesson comes from RJon Robins, who delivers a powerful reality check on the way entrepreneurs plan and prioritize. He puts those lessons to the test in a live Hot Seat conversation. Listeners will hear entrepreneurs bring their real challenges to RJon following the lesson. His direct coaching reveals how easy it is to negotiate with reality and how powerful it is when you stop.
November 16, 2025
Profit First For Lawyers

A Profit First Epiphany

In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business yields results that surpass expectations. Karli shares her own Profit First epiphany only a few months after starting her own Profit First account.
November 11, 2025
From The Vault

Simple, Practical, and Actionable

"Look around and see who's paying attention and who's not paying attention. And this is a pretty good measure of what a huge advantage you'll have because ... most people will just nod their heads and say, 'Wouldn't it be nice?'" - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from October 2024 with How To Manage a Small Law Firm members, RJon breaks down a method so straightforward, it's easy to overlook and yet, it's one that the smartest firms and most successful entrepreneurs use to grow their businesses.

Key Takeaways:

  • The real advantage comes from noticing what others miss
  • Look at networking events as a way to curate referral partners
  • Success often starts with a simple, repeatable process

RJon reminds us that success isn't about complexity, it's about attention, discipline, and action.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

November 10, 2025
1 min read
Profit First For Lawyers

Break Through Your Profit First Mindset Blocks

In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories.
November 6, 2025
Profit First For Lawyers

How Profit First Solves Your Law Firm’s Biggest Challenges

In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but lacking financial controls. The kicker? Profit First gives you the tools to solve most of these problems before they sink your firm.
November 4, 2025
From The Vault

Your Marketing Melody

"You must be the architect of your own marketing. To do less is to abdicate a critical function of your business, which affects your life." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2017 Live Quarterly Meeting, RJon shows members of How To Manage A Small Law Firm the reason why most law firm marketing fails. Through a surprise musical demonstration using nursery rhymes we've known since childhood, he exposes the fundamental truth about marketing success. The blueprints are simple and proven.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

November 3, 2025
1 min read
Profit First For Lawyers

Profit First: The Right Choice

In this episode, Joam Alisme shares why implementing Profit First was the right choice for his firm and why it’s time for fence-sitting law firm owners to take the leap. As RJon explains in the featured clip from the Profit First Summary chapter in the book (page 165), “We believe it’s better to make tough choices in business than to have to make tougher choices at home.” Joam’s story proves this point, by choosing to follow Profit First methodology, he has transformed his practice from a $60,000-a-year firm in 2020 to a firm that is approaching seven figures just five years later.
October 30, 2025
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Sacrifices That Actually Matter

In this episode, RJon reframes sacrifice through the lens of profit. This fundamental shift transforms how to understand sacrifice, from martyrdom to mutual profit, from suffering to strategic investment, from bleeding for your business to building a real business that works for you.
October 28, 2025
From The Vault

A Marketing Truth That Keeps Great Lawyers Broke

"Most people you meet don't take pride in their willingness to do the hard work. They take pride in the hard work. They take pride in being the best hammer swinger around. I'm a great lawyer. I've got a great reputation. Everyone loves me. Everyone refers business to me because of how great I am. Forget that. That's not what builds businesses." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from April 2021, RJon exposes the backwards approach that keeps lawyers broke and desperate. He explains why being "the best lawyer" means nothing if nobody knows about you. He demonstrates how the feast-or-famine cycle is created by constantly turning marketing on and off. Through the John Henry metaphor, RJon shows the critical difference between being a hammer swinger and building a steam hammer. In essence, you're building a marketing machine that keeps working while you're asleep, on vacation, or dealing with family emergencies.

This episode is for law firm owners ready to reverse what law school taught them: legal work first, getting paid second, then marketing when you have time. Mature and successful entrepreneurs know the priority order is the exact opposite.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

October 27, 2025
2 min read
Profit First For Lawyers

Law Firm Growth by Design

Inspect what you expect. That’s the mindset behind this episode. Law firm owner Josephia Rouse shares how transforming her approach to financial management helped her move from reactive to intentional. This episode features an audiobook clip from Chapter 5, Part 6: Money & Metrics, where RJon uses car gauges to illustrate why every profitable law firm needs a financial dashboard.
October 23, 2025
Profit First For Lawyers

The True Cost of Sacrifice

In Part 2 of our series on Escaping the Doctrine of Sacrifice, we dive deep into the belief system itself. RJon further explores the idea that suffering somehow makes us good, working ourselves into the ground is noble, and that profit is something to be ashamed of. He references the philosophy from the How To Manage A Small Law Firm employee handbook that every team member reads it during onboarding.
October 21, 2025