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REAL

Lawyers,
Problems,
Solutions
Discover how some of the most successful and entrepreneurial real-life solo lawyers and law firm owners—like you—are overcoming the same real-world challenges you may be experiencing in your own law firm. Listen and learn from real-life interviews conducted by your host, RJon Robins. RJon is the founder and CEO of How to Manage, which has helped over 9,000 business owners find and fix the problems that keep them stuck and transform their law practices into thriving, profitable law businesses.
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From The Vault

Why Your Business Needs a Lasting Competitive Advantage

"Are you willing to live for a few years the way most people won't, so you can live the rest of your life the way most people can't?" - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In the first of a two-part series from the October 2024 Live Quarterly Meeting, RJon issues a challenge to How To Manage A Small Law Firm members: think 36 months ahead and commit to your future. Through candid insights about his own business journey, he encourages law firm owners to build something that can't be taken away by algorithm changes, technology shifts, or market disruptions. By putting down deep roots and investing in their future selves, they create a lasting competitive advantage.

Key Takeaways:

1. Building lasting competitive advantage requires doing what others aren't willing to do

2. Most people know what to do but won't commit to doing it

3. Your opportunity exists in sustained execution

4. To develop deep roots takes dedicated time but creates advantages that can last a lifetime

5. The real question and challenge is whether you're committed enough to your future self to follow through

RJon's transparent approach is an eye-opening look at the reality of building and scaling a business. This includes the uncomfortable shifts, investments, and commitment required for lasting success.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

October 20, 2025
2 min read
Profit First For Lawyers

Beyond the Bottom Line

In this episode, Ali shares how understanding total owner benefits (time freedom, lifestyle choices, and peace of mind) completely transformed how she runs her firm and designs her life. When faced with a difficult quarter, her commitment to taking distributions even when it felt uncomfortable, forced better decisions and ultimately led to breakthrough growth. Ali’s journey from dismissing Profit First to embracing it reveals why redefining profit is the key to building both a successful business and a meaningful life.
October 16, 2025
Profit First For Lawyers

Escaping the Doctrine of Sacrifice: The Role of Luck

In this first episode we explore how understanding the role of luck can actually make you more profitable. In clips taken from a 2021 livestream, RJon shares a passage from the How To Manage A Small Law Firm internal employee handbook. Something that every team member reads during their onboarding process. This passage blends ideas from Ayn Rand, Eric Hoffer, and RJon’s own experience to explain why luck is essential for long term success.
October 14, 2025
From The Vault

Purpose Does Not Replace Practical Execution

"Purpose and practical are not alternatives to one another. Just because you discover your purpose doesn't mean suddenly all of the mechanical things that need to happen to make your business function, magically fall into place." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from January 2020 with members of How To Manage A Small Law Firm in Phoenix, RJon confronts a trend he sees among entrepreneurs: using the pursuit of purpose as an excuse to neglect business fundamentals. Through real examples and a powerful analogy, he demonstrates why balance matters and what happens when it is ignored.

Key Takeaways:

1. Purpose and practical execution must work together

2. A quick look at any phone book proves there is more opportunity available than most law firm owners realize

3. Your business exists to serve you

4. The proper business relationship between you and your business changes everything about how you operate

This lesson cuts through the noise and delivers clarity on mindset matters when building a successful business

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

October 13, 2025
2 min read
Profit First For Lawyers

Profit First: Building Your Financial Muscle

In this episode, Profit First certified controller, Veronica Zambrano joins us to break down exactly how to implement Profit First in your law firm (even if you’re in a cash crunch). Using her ‘financial gym’ approach, Veronica shares the simple practical rollout plan she uses with How To Manage A Small Law Firm (HTM) members. Building your way from a 1% allocation to your target percentage of 15% is just like progressively lifting heavier weights at the gym.
October 9, 2025
Profit First For Lawyers

Challenging The Status Quo

In this episode we revisit a crucial topic from season one that deserves a fresh look, especially if your accountant or bookkeeper has been pushing back against Profit First. For deeper insights, take a look at Chapter 8 from the Profit First for Lawyers book about why GAAP was not meant for you.
October 7, 2025
From The Vault

Everything Is A System

"The reason why the world works is because of systems. Once you begin to look at that in the things around you, you begin to develop x-ray vision on the world." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the July 2015 Live Quarterly Meeting, RJon teaches members of How To Manage A Small Law Firm to see the world and their business through an entirely new lens. He reveals how systems thinking directly impacts law firm owners: from implementing advanced calendar planning to building systems that free them from day-to-day operations.

Key Takeaways:

1. Everything you build is a system, subsystem, or sub-subsystem

2. When you don't have systems in place, you are subsidizing those missing systems with your own sweat

3. Having systems in place enables strategic and profitable planning

This episode is a timeless teaching on the core fundamentals for every successful business owner and it starts with systems.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

October 6, 2025
2 min read
Profit First For Lawyers

Total Owner Benefits: More Than Gross Revenue

In this episode, Michigan appellate attorney Liisa Speaker shared her seven-year journey with Profit First. Liisa reveals how she started at just 1% profit allocation in 2018 and then paid off law firm debt, tackled law school loans, funded major home improvements, and now uses her profit account to save for her daughters’ college education. She brings a clip from the studio recording of chapter 9 of the Profit First for Lawyers book where RJon explains why understanding Total Owner Benefits, not just gross revenue, is the key to measuring your firm’s true success.
October 2, 2025
Profit First For Lawyers

The Hidden Cost of Missing Financial Controls

In this episode, we dive into Chapter 6 of the Profit First for Lawyers book and explore a deceptively simple yet powerful concept: the definition of profit. RJon explains what a profitable exchange actually is and shares a personal story about the trade-offs he makes as a dad and business owner. More importantly, he reveals why lawyers without financial controls often sacrifice time with family while gaining no financial profit in return. This is a recipe for burnout that affects far too many law firm owners.
September 30, 2025
From The Vault

3 Decisions That Changed Everything

"Your ego desperately wants to preserve and defend and justify and stay in that comfort zone, and your full potential requires you to obliterate that comfort zone." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from 2016, RJon explores the battle between ego and potential that keeps law firm owners trapped in the feast-or-famine cycle. He exposes why sales conversations feel so uncomfortable for lawyers and how this discomfort creates a destructive pattern of hiding when busy and desperately accepting bad clients when broke. Through his own transformational story, RJon shares the three critical decisions that changed the trajectory of his business and life.

Key Takeaways:

1. Law firm owners mistakenly approach sales the same way they were taught in law school to get good grades

2. Making decisions from where you want to be (not where you are now) transforms every choice you make about hiring, marketing, and which clients to accept

3. When you are the sales machine, your entire business depends on your mood, state of mind, and availability, which creates unpredictable results

RJon challenges the fundamental approach most lawyers take toward their clients and their business. This episode offers a mindset shift that provides both the psychological insight and practical framework for breaking free from self-imposed limitations.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

September 29, 2025
2 min read
Profit First For Lawyers

A Client’s Perspective: Profit Shouldn’t Be Optional

In this episode, RJon takes his argument even further with a provocative thought experiment. What if you had to disclose your firm’s financial instability to every prospective client before they signed? He contrasts this uncomfortable scenario with the confidence and integrity that comes from running a truly profitable law firm.
September 25, 2025
Profit First For Lawyers

Why Profit Shouldn’t Be Optional

If you’ve ever felt guilty about prioritizing your firm’s profitability, this episode will go a long way toward shifting your perspective on profit. RJon tackles the uncomfortable truth that running an unprofitable law firm doesn’t just make your life harder, it makes it impossible to serve your clients at your highest standards.
September 23, 2025