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REAL

Lawyers,
Problems,
Solutions
Discover how some of the most successful and entrepreneurial real-life solo lawyers and law firm owners—like you—are overcoming the same real-world challenges you may be experiencing in your own law firm. Listen and learn from real-life interviews conducted by your host, RJon Robins. RJon is the founder and CEO of How to Manage, which has helped over 9,000 business owners find and fix the problems that keep them stuck and transform their law practices into thriving, profitable law businesses.
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From The Vault

Break Up With Your Past And Present Self

Today, RJon continues his lesson about decision-making from his April 2015 Live Quarterly Meeting in Los Angeles. In this episode, you’ll learn a deceptively simple secret about how to become a million-dollar business.

April 24, 2023
1 min read
From The Vault

REAL Decisions = Power

In today’s lesson, RJon explains how modern technology has allowed us to become lazy decision-makers. Taken from his members-only meeting in April 2015, this episode will show you how to take back power over your own life by making REAL decisions.

April 17, 2023
1 min read
From The Vault

Get Comfortable Being Uncomfortable

This episode comes from the January 2021 Live Quarterly Meeting. This was RJon’s first in-person members-only meeting following COVID shutdowns, and he shares some timely advice about running your business in the aftermath of the pandemic that is still true right now: get comfortable being uncomfortable!

April 10, 2023
1 min read
From The Vault

Give Value to Get Value

In this episode—taken from the How to Manage Live Quarterly Meeting in Palm Springs in 2017—RJon shares a very personal story from his life in order to help you understand a deceptively simple formula that can change everything for you and your business.

April 3, 2023
1 min read
From The Vault

Marketing Math

In the final episode in our March marketing series—taken from the members-only meeting in July 2017—RJon teaches a formula that will answer the question, “How much marketing should I do?”

And just a heads up, this one does involve some math—but don’t panic. You can follow along with a pen and paper and easily plug your own numbers into the equation.

March 27, 2023
1 min read
From The Vault

Understand What You’re ACTUALLY Marketing

As we continue this month’s focus on marketing, this is the third and final episode from RJon’s October 2015 Live Quarterly Meeting in Miami.

Today’s lesson is all about how to fix your marketing by understanding the life your clients want to be living.

March 20, 2023
1 min read
From The Vault

Failure to Plan (Your Marketing)

In Part 2 from the October Live Quarterly Meeting in Miami, RJon describes two more huge problems most business owners have with their marketing, and how these problems prevent most owners from building an effective marketing machine. Most importantly, he teaches his audience how to overcome these obstacles and take their marketing to the next level.

March 13, 2023
1 min read
From The Vault

John Henry & Your Marketing

This month, the focus is on your marketing and what it takes to build a predictable marketing machine. Today’s episode is Part 1 of 3, taken from RJon’s members-only meeting in 2015 in Miami.

In this lesson, RJon explains what the legend of John Henry has to do with your marketing and outlines two of the biggest problems that nearly every business owner has in their marketing.

March 6, 2023
1 min read
From The Vault

Static Versus Dynamic Overhead

This is the final episode in a four-part series where RJon works through core concepts that every entrepreneur has to understand in order to make their business more profitable.

In this episode, RJon teaches a lesson about the difference between Static and Dynamic Overhead, and why knowing these numbers is so important to your business.

February 27, 2023
1 min read
From The Vault

Gross Revenue (and B.S.)

This is part three in a four-part series where RJon works through core concepts that every entrepreneur has to understand in order to make their business more profitable.

February 20, 2023
1 min read
From The Vault

What REALLY Matters When You Value Your Business

This is part two in a four-part series where RJon works through core concepts that every entrepreneur has to understand in order to make their business more profitable.

February 13, 2023
1 min read
From The Vault

Think About Your Business From a Buyer's Perspective

This week kicks off a four-part series where RJon works through core concepts that every entrepreneur has to understand in order to make their business more profitable.

In Part 1, RJon explains why it's so important to think through your business through the lens of a potential buyer - whether or not you're actually planning to sell it.

February 6, 2023
1 min read