Eric Scheele has held a variety of positions including Director of Development, Executive Director, Director of Operations, and was previously with New Law Business Model as a Law Business Success Coach where he was responsible for coaching lawyers and small law firm owners in the start-up of their small law firms as well as leading workshops on brand strategy, sales and marketing, and business development.  Eric is most proud of having personally helped over 50 law firm owners build successful law firms with annual revenues of multiple six and seven figures.  Eric has served as a senior leader in several small and medium size organizations in the professional services, individual and family services, and education services sectors where he oversaw business operations, finance, business development, marketing and communications, and more.

In his spare time, Eric enjoys spending time with his family, doing home renovation projects, hiking, camping, and exploring local breweries and restaurants.  Eric lives in Update, NY with his wife and three children.

Uli has been a small business owner for 17 years across various industries. As such, he was responsible for all facets of the business, grew companies from the ground up and drove significant growth, while acquiring and selling others. Before that, he spent seven years as a strategy management advisor for small to medium-sized organizations during which he conducted comprehensive business assessments, analyzed financial performance, operational inefficiencies, and market dynamics to identify key areas for improvement and to drive transformational change.

In his spare time, Uli enjoys traveling, playing soccer, and the trombone. Occasionally, you’ll see him skydiving with his adult sons or doing a sprint triathlon.

Tracey has enjoyed two decades of experience in and around the legal industry.  She was previously COO of a rapidly growing personal injury firm and has also enjoyed engineering several newly created roles and departments including Chief Client Service Officer of a legal technology firm and Director of Strategic Pricing in a global law firm.  She has significant experience in KPI management, profitability and reporting, and has coached attorneys, practice groups, executive committees and legal operations professionals in a variety of practice areas on productivity and profitability metrics, pricing strategies, matter management and cross-functional collaboration.   

Tracey is a Certified Pricing Professional and has enjoyed a number of public speaking engagements.  She earned her BS in Music Education from Ithaca College and holds an MBA from the University of Rochester’s Simon School of Business. 

Tracey resides in the Charleston, SC area and loves food, wine and the beach.  She has two beautiful daughters, and her dog is her faithful executive assistant.