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Ariadna Martinez

Ariadna has held a variety of positions including Project Manager and Head of Department, was previously with the United Nations High Commissioner for Refugees as Senior Assistant where she was responsible for ensuring interview quality, leading the development and implementation of training programs, fostering employee wellbeing, and evaluating team performance. Ariadna is most proud of her work in the field during a humanitarian crisis, where she honed her skills in attention to detail, decision-making, and time management within a fast-paced environment. She holds a master’s degree, and her educational background is in International Relations, International Management and Psychology.

In her spare time, Ariadna enjoys spending time with her family, outdoor activities, traveling, and drawing. She is also the happiest cat owner of Roberta.

Eric Scheele

Eric Scheele has held a variety of positions including Director of Development, Executive Director, Director of Operations, and was previously with New Law Business Model as a Law Business Success Coach where he was responsible for coaching lawyers and small law firm owners in the start-up of their small law firms as well as leading workshops on brand strategy, sales and marketing, and business development.  Eric is most proud of having personally helped over 50 law firm owners build successful law firms with annual revenues of multiple six and seven figures.  Eric has served as a senior leader in several small and medium size organizations in the professional services, individual and family services, and education services sectors where he oversaw business operations, finance, business development, marketing and communications, and more.

In his spare time, Eric enjoys spending time with his family, doing home renovation projects, hiking, camping, and exploring local breweries and restaurants.  Eric lives in Update, NY with his wife and three children.

Uli Seuster

Uli has been a small business owner for 17 years across various industries. As such, he was responsible for all facets of the business, grew companies from the ground up and drove significant growth, while acquiring and selling others. Before that, he spent seven years as a strategy management advisor for small to medium-sized organizations during which he conducted comprehensive business assessments, analyzed financial performance, operational inefficiencies, and market dynamics to identify key areas for improvement and to drive transformational change.

In his spare time, Uli enjoys traveling, playing soccer, and the trombone. Occasionally, you’ll see him skydiving with his adult sons or doing a sprint triathlon.

Tracey Sherwood

Tracey has enjoyed two decades of experience in and around the legal industry.  She was previously COO of a rapidly growing personal injury firm and has also enjoyed engineering several newly created roles and departments including Chief Client Service Officer of a legal technology firm and Director of Strategic Pricing in a global law firm.  She has significant experience in KPI management, profitability and reporting, and has coached attorneys, practice groups, executive committees and legal operations professionals in a variety of practice areas on productivity and profitability metrics, pricing strategies, matter management and cross-functional collaboration.   

Tracey is a Certified Pricing Professional and has enjoyed a number of public speaking engagements.  She earned her BS in Music Education from Ithaca College and holds an MBA from the University of Rochester’s Simon School of Business. 

Tracey resides in the Charleston, SC area and loves food, wine and the beach.  She has two beautiful daughters, and her dog is her faithful executive assistant.

Rajiv Khatri

Business Leader | Entrepreneur:

Rajiv Khatri’s professional journey is a testament to his entrepreneurial spirit and unwavering commitment to making a meaningful impact on the world. With a career spanning various for-profit and non-profit ventures across diverse industries, including internet and digital media, travel, film production, e-commerce, and philanthropic organizations in underserved regions, Rajiv has consistently demonstrated his ability to navigate the dynamic landscape of entrepreneurship and venture building.

As a seasoned business leader, Rajiv possesses a wealth of experience in nurturing startups from their inception to successful exit. His comprehensive background in digital media, technology, and his extensive leadership roles in various C-Suite and Board positions have made him a trusted thought leader and an invaluable innovator in every organization he’s been a part of.

Global Keynote Speaker:

Rajiv’s expertise and visionary insights have made him a sought-after global keynote speaker at prestigious corporate and government events around the world. Notably, he has been invited multiple times to the esteemed United States National Prayer Breakfast in Washington D.C., a gathering attended by esteemed guests including US Congress members, Prime Ministers, Ambassadors, and the President of the United States. These opportunities have allowed him to forge impactful relationships with influential leaders on a global scale. His speaking engagements have extended beyond the United States to include addressing political leaders in Japan and various countries across North Africa, the Middle East, and Asia.


Beyond his professional endeavors, Rajiv finds fulfillment in his personal life. He shares his life journey with his beloved wife, Sarah, and together they are proud parents to four remarkable children. Having lived overseas for a significant period, the Khatri family has developed a deep love for international travel. Rajiv is an enthusiastic reader and fitness enthusiast and enjoys leisurely boating during his precious spare moments. He is an active member of his community and continues to contribute his time and resources to various global philanthropic organizations, solidifying his commitment to making a positive impact on the world.

Jorge Santisteban

Jorge’s career spans various senior and executive roles across diverse industries, including financial services, Media & Entertainment, and Digital Advertising. His prior position as Chief Operating Officer at MFX Solutions showcased his exceptional leadership, overseeing the development and management of a $1.2 billion investment and management fund dedicated to social impact initiatives across 55 countries. This role provided him with extensive experience collaborating with numerous legal firms in various jurisdictions.

With more than two decades of expertise, Jorge has excelled in launching and managing successful divisions and companies. His proficiency extends to establishing protocols and procedures, as well as assembling high-performing teams of professionals.

Beyond his professional endeavors, Jorge finds joy in pursuits such as road cycling, golf, and a passion for all things sci-fi.