RJon Robins

Quick social media marketing tip to grow your law firm faster

Here's a quick video with a law firm marketing tip for you to help grow your law
firm right away. Seriously, as soon as you implement this law practice
marketing lesson you'll begin to see almost immediate results. Don't
make the mistake alot of lawyers make and discount the power of this
marketing tip for your law firm marketing, just because it seems so
simple. Would you prefer I make it sound more complicated?

Law Firm Marketing Lessons From The Patron Saint of Lawyers

Thomasmoore

St. Thomas More

(Patron Saint of Lawyers) (1478 – 1535)

The more things change, the more they stay the same (no punn intended).  We can learn alot about the modern practice of law from our Patron Saint Sir Thomas More (Beatified1886, Rome by Pope Leo XIII).

Nowadays most solo lawyers and lawyers who own small law firms tend to feel isolated.  Maybe it’s because they don’t realize that throughout history solo lawyers have always been and for reasons discussed below I believe always will be in the vast majority of lawyers in the World.  Certainly that has been the case here in the U.S.

Back to Attorney More...

Our patron saint was born in London, on February 7 1478, He was the eldest son of a successful lawyer and educated first at St Anthony’s School, then considered one of the finest schools in London, and later spent the years 1490 to 1492 as a page in the household service of John Morton, the Archbishop of Canterbury and lord Chancellor of England.  Morton was an enthusiastic supporter of the ‘New Learning’ of the Renaissance, and thought highly of the young More. Believing that More showed great potential, Morton nominated him for a place at Canterbury College, Oxford, where More began his studies in 1492 and became proficient in both Greek and Latin. He left Oxford in 1494, after only two years at the insistence of his father, to begin his legal training in London at the New Inn, one of the Inns of Chancery.  In 1496 he became a student at Lincoln’s Inn, one of the Inns of Court, where he remained until 1502, when he was called to the bar

Interesting isn’t it?  

Five hundred and fifty years separate us from Thomas More and yet his path to becoming a lawyer is remarkably-similar to the path so many the rest of us followed. 

Let’s see what other similarities there may be. . .

More once seriously contemplated abandoning his legal career in order to become a monk and although he deeply admired the piety of the monks, he ultimately decided on the life of a layman upon his marriage and election to Parliament in 1504.

Lots of lawyers today struggled with other career opportunities and the path not taken haunts most lawyers I know.  Like More we also tend to bring with us to our profession a sense of a higher calling, don’t we?

Despite of his choice to pursue a secular career, More continued to observe certain ascetical practices for the rest of his life, including occasionally engaging in flagellation (1) & (2).

I’ve already written extensively about the “Doctrine of Sacrifice” which has seeped into our profession and how it has lawyers (mistakenly) believing that sacrificing your happiness is an inherent and noble part of “serving” clients. This way of thinking turns you into the servant and clients into your masters – and adds insult to the injury by saying you should find happiness in the sacrifice!

Gee, imagine that!  Our Patron Saint was given to self-punishment as a form of religious obedience.   And nowadays lawyers go around taking pride in how MANY hours they work for their growing law firms seemingly oblivious to the self-destructive nature of selling hours when our clients and our families would much prefer us to deliver results efficiently and get home in time to enjoy our lives.

Yes, in fact, most lawyers DO have a big hole in our education when it comes to the practical realities of law firm marketing which is self-defeating and even worse when it comes to law office management.

But the BIGGER PROBLEM, I eventually realized years-ago, which prevents so many otherwise-capable and intelligent lawyers from taking the tools I gave them and using those tools to make big improvements in terms of revenues and personal and professional satisfaction, was that they were not-yet ready to believe that they DESERVED to be happy.

Sadly for them, the fact of the matter is that most lawyers are not-yet-ready to let-go of this old familiar pain.  Notwithstanding the fact that it leads to too many days spent worrying about cash flow, too many hours of self-sacrifice in the office, and service to clients and on cases that those lawyers don’t have any passion for.

Instead, with the right law firm marketing and law office management skills you don’t have to choose between happiness, cash flow, or the ethical practice of law.  You really can have all three.  In point of fact, notwithstanding the example set for us by our Patron Saint, for hundreds of years lawyers have been learning, improving-upon and enjoying the benefits of professional, ethical and profitable law firm marketing & law practice management skills, tools & techniques.

And you know what?  If you strip-away all the technology what worked hundreds of years ago for the lawyers who came before us is STILL working for those of us who take it upon ourselves to learn How To Manage A Small Law Firm.

Right now, but for only a little while longer you can learn how to master a critical law practice management skill that can contribute to more professional , ethical and more profitable law firm marketing too.  Or it can feel like self-flagellation and turn what SHOULD be a profitable law firm management tool into an instrument of intimidation and torture.

Visit www.LawyerControl.com right now and register to watch the FREE training “A Simple System For Managing A Law Firm Client Property Trust Account That WON’T Make You Feel Like A Schmuck”.

I certainly have no ambitions of being Canonized as the next Patron Saint of my fellow lawyers.

But I am on a mission to combat the Doctrine of Sacrifice and help all my fellow lawyers experience for themselves that Happy Lawyers Really Do Make MORE Money.(this time the punn was intended 🙂

————————————————————————————————————————-

(1) Rebhorn, Wayne A, editor. Utopia. New York: Barnes & Noble Classics. 2005. Introduction, pg xxi

(2) The Flagellation refers in a Christian context to the Flagellation of Christ, an episode in the Passion of Christ prior to the Jesus’ crucifixion. The practice of mortification of the flesh  for religious purposes was utilized by some Christians throughout most of Christian history, especially in Catholic monasteries and convents.some Christians throughout most of Christian history, especially in Catholic monasteries and convents.

Mastering the IOLTA Trust Account Ledger & Firm Journal

Audrey Chisholm says:

RJON, where can I get the forms of the Client Ledger and Overall
Firm Journal? When I watched the video, it did not appear as a slide and
I was unable to save them or print them out. Thanks!

Here it is Audrey:

Download Sample ledgers & Journal


In case you HAVEN'T seen it yet, what Audrey is asking about is a free gift I shared with her that you can still get for FREE too.

It's called “A Simple System For How To Manage A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck!”

Because any lawyer who has ever started his or her own law firm and who DIDN'T feel like a schmuck about being charged with the responsibility for accounting for our clients property, setting up an IOLTA account, etc., either:

a. Is too embarrassed to admit it; or

b. Really IS a schmuck because learning how to manage your IOLTA isn't something they teach us in law school and it's not the sort of thing you just pick-up from experience.  You either learn how to do it, or you can be pretty sure you're flying blind.  And only a fool (that's what Schmuck means in Yiddish) takes responsibility for something he or she doesn't know anything about; or

c. Has had some sort of financial training before going to law school.  Like maybe they have an MBA, or a finance degree or studied book keeping or accounting.

Don't let “pride” stand in YOUR way.

RJON


Don’t Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!

One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that “if you’re a good enough lawyer the clients will find you”.

Of course this little ditty doesn’t hold up to even the slightest scrutiny does it?

First of all we can be the best lawyers in the world but if no-one knows about it they’re going to bring their business elsewhere.  And how is a client who didn’t go to law school, who has never attended a CLE event, and who may not even know a lawyer (which describes MOST people in this Country)… how is that person supposed to go from just barely recognizing a need for legal help to suddenly becoming an expert at devising an appropriate criteria for judging expertise and then being able to also frame their own legal issue well enough to actually find their way to the best lawyer for that particular need.

Anyway, I was recently interviewed by the Legal Broadcast Network and one of the questions posed to me was exactly on this point.  Instead of writing it all out for you, just watch the video below:

“The Competition Myth”

If you've been following this blog and watching my e-videos for awhile you probably know that I don't believe in “The Competition Myth”. 

That is, I don't believe there is such a thing as competition.  At least not when it comes to professional services.  There doesn't have to be any competition for tangible good either but that's beyond the scope of law firm marketing so I'll leave it alone for now.

Here's WHY there's no such thing as competition when it comes to professional services

  Because clients buy YOU as much as they buy your firm.  Actually, more.  And you are unique. 

  • Your motivation for the way you practice law is unique, 
  • Your perspective on how you solve problems and spot opportunities for your clients is unique. 
  • Your way of explaining options and educating your clients is unique.

AND ALL OF THAT COUNTS FOR ALOT!!!

Here's a “Secret” Not Everyone Knows About

I have a “secret” not everyone knows about.  But the most successful rainmakers won't be surprised to read that I often speak with other law firm marketing consultants, advisors and coaches. 

That's right, behind closed doors we compare notes on the industry.  We share resources including names of great vendors and those to avoid.  We even refer business to one-another when we encounter a prospective client -or even discover that a current client – is not a good fit for us. 

All the best coaches do this.  The best rainmakers in law firms do this too. In fact, the best of the best in every line of business do this.  Because it's smart business.  And besides, if you're any good you know there's more business out there than everyone could ever hope to handle.

It's a sellers' market.  Always has been.  I suspect it always will be that way too.

Recently, as you probably know I have decided to share a resource for free, with my fellow lawyers and with the legal industry at large.

For reasons described in more detail at www.LawyerControl.com I have decided to share my “Simple System For Managing A Law Firm Client Property Trust Account, That WON'T Make You Feel Like A Schmuck” at absolutely no charge.

And being the consummate professionals that they are who genuinely give-a-crap about their clients, know there's plenty of business out there for all of us and just generally like to do the right thing, several law practice management consultants, coaches, bloggers and thought-leaders in our industry have all been so generous to me and to our industry too by sharing news of this totally-free resource.

One such professional, a really good guy and from what I hear a pretty good bass fisherman too is my friend Stephen Fairley who has written a very wonderful review of the above system over at his site which you can read about by clicking HERE

Stephen & I argue all the time about all things law firm marketing.  And I absolutely LOVE it whenever he breaks the tension by saying “Well, you know if we never disagreed then one of us would be redundant in this relationship”  Right-on Stephen! 

I share this “behind the scenes” peek into the world of top-level law firm marketing consultants & coaches in hopes of inspiring you to reach-out and find another lawyer in your market who to the untrained eye may appear to be your competition. 

In reality he or she could become a valuable asset in your professional life.

[LBR Weekly Briefing Memo] Are You A Grievance Waiting to Happen?

From: Alexis Martin Neely
[mailto:Alexis@LawBusinessRevolution.com]
Sent: Friday, July 23, 2010 12:40 PM
To: rjon@howtomanageasmalllawfirm.com
Subject: [LBR Weekly Briefing Memo] Are You A Grievance Waiting to
Happen?

 

 I
heard a statistic the other day that just blew my mind.

Would you believe that 54% of grievances filed against lawyers are caused
by management mistakes in the law office?

That’s right, more than half the bar grievances
filed! 

When my friend (and affiliate) attorney Rjon Robins passed that bit of
information on to me, I was amazed. 

RJon recently did a survey of lawyers who had either recently started their own law
business or were seriously thinking about it.
  What he found out makes
it a little easier to understand why that percentage is so high!

Even after law school, CLE programs and all the other information
available to them, he found that many of the lawyers he surveyed have never
received any formal training on how to set up and manage their trust
accounts.    

Long story short, after he saw the results of his survey, RJon was
concerned enough to produce a free resource to help lawyers learn what he
calls his “Simple
System for Managing a Law Firm Trust Account That WON’T Make You Feel Like A
Schmuck.” 

Is that a great title or what?

And even better, it’s a simple, easy to follow system that could very well
keep you out of the clutches of the Grievance Committee.  That alone
makes the program worth its weight in gold…

Now
for another great piece of news – Rjon’s video is free, for a very limited
time.  Believe me, you need to bookmark this link and watch the video now:
https://education.infusionsoft.com/go/IOLTA/alexis

 

And
just like all the information we provide for you through our affiliates, we
want to know what you think so be sure to share your thoughts with us!

Enjoy!

Alexis