RJon Robins

A good example of a bad example. . .

A lawyer in NY sued her florist for using the wrong color flowers at her wedding.  Click here to read the whole story.  No wonder we have to work so hard just to overcome the negative perception some of our prospective clients have of us!

Blogging For Profit

On Friday October 12th Grant Griffiths is hosting a free teleseminar to celebrate the launch of a brand new program every successful Rainmaker and aspiring Rainmaker should be interested in:    Blawg
for Profit is the culmination of six months work that Grant and his partner have invested to create a very simple step-by-step course to help you understand what a blog is and appreciate, how it can be used to make it rain for your practice. 

As I’ve said again & again, there is no “magic bullet” when it comes to making it rain for a small law firm that in & of itself will consistently generate hundreds of thousands of dollars.  Instead, the long-term successful Rainmaker knows we have to employ our favorite dozen or so techniques which each year can consistently generate tens of thousands of dollars.  That way we’re never “betting the ranch” on any one approach.  Blogging should definitely be among the techniques any serious Rainmaker considers.

Grant has been nice enough to invite all
solo and small firm lawyers to participate on the call he will be
sharing some practical, valuable advice on how to effectively blawg for
profit.

Also, on the call, to celebrate the release, they will be awarding one
lucky winner a free copy of the Blawg for Profit course. The course
consists of 4 audio CD’s, 2 DVDs, a Workbook, and several other goodies
all of which are designed to make you a more effective blogger.

To qualify for the drawing that will take place during the call, visit Blawg For Profit to register now.

Applying Solo Rainmaking Secrets To A BIG Law Firm

Kxxxxx,

How exciting!  I hope you don’t think me presumptuous by sharing an
observation of what may be very obvious to you (it’s not very obvious
to the majority of attorneys in mid & big firms).  OK here it goes.
. . when you peel back the veneer of a big law firm what you find is a
collection of smaller law firms and solo practitioners.  The more you
can think of yourself as a solo practitioner and treat the attorneys
around you as clients and referral sources just as you would if you
were actually a solo, the more success I predict for you.  Just like an
individual store in a shopping mall.  The mall operators and the larger
law firms provide a variety of services for you which relieve you of a
lot of responsibilities and you might even pick up some business just
from the foot traffic of the stores/lawyers around you – but at the end
of the day the economics of a large firm and a solo are pretty much the
same.  First you have to bring in enough business to pay your share of
the overhead.  Then you have to bring in enough to pay the operators
their profits and what’s left over is what you can claim as your own.
I would very much encourage you to sit down & write out a
business/Rainmaking plan so you can make the most of the extra free
time the firm will provide for you by them taking care of so many of
the mundane things solos have to deal with and use that time wisely to
make it rain, not just bill more hours.  I don’t mention it often on
the How To Make It Rain site but in the past I have done a fair amount
of consulting with mid-size firms and have helped a ton of lawyers who
have come out of big firms.  So don’t hesitate to send me an e-mail
with any questions.  .  .and check out the free e-book “Ten Rainmaking
Mistakes Made By Solo Practitioners”  I promise, most of them are being
made by lawyers struggling to find success in big firms too!

Again congratulations!

RJON

An Important Cautionary Tale About Defending Your Boundaries

Hello Everyone,

I’ve decided to share the following exchange with a formerly-satisfied Rainmaking Client of mine.  My reasoning for sharing this is twofold:

1st – So you know.  I try to keep a policy of complete transparency and don’t hide the bad so that you can rely on all of the good.  (Lesson # 1: Anyone who tells you s/he is perfect is LYING to you); and

2nd – Because so many of you have written, called and shared with me in person during coaching & consulting sessions stories about feeling you are being held hostage by a client.  Hopefully it never gets as extreme as you will read below.  But I wanted to let you know you’re not alone and how important it is to set & defend your boundaries, lest your clients, your staff, your adversaries take your prisoner and walk all over you.

Remember though, always be as nice as you can without going so far as to allow yourself to be abused.  Never lose your empathy for others.  And don’t ever let the poor behavior of other people become an excuse to act differently towards them than you would hope they could find it in themselves to act towards you because years from now the only feeling you’ll have left is regret for your own conduct.  .  .


“Earlier in the week we sent you a revised version of the Ten Rainmaking
Mistakes E-book.  The revision was the removal of (NAME DELETED)’s
testimonial.  (NAME) is becoming aggressive about seeing the change made.
Please escalate this to the top of your list and attend to it as soon as possible.  Send me an e-mail to
confirm when the change is made.  Also, please do another sweep of the
site to be sure all references to NAME have been removed so that when
someone does a Google search we have done all we can to distance
ourselves from NAME DELETED.”

NAME DELETED,

This is the e-mail I sent to my webmaster a few days ago – before
your call to me yesterday.  I use an outside service and unfortunately
we don’t always get “instant” attention to all of our requests.  More
than a month ago when you first requested it, I asked them to remove
your testimonial from the site, which contrary to your statement below,
you gave me written permission to use (see attached).  I am sorry their
first sweep of the site missed the testimonial in the e-book but all
reference to you was removed elsewhere on the site. 

I will forward confirmation to you as soon as I get it from the
webmaster service, that the change has finally been made to the
e-book. 

With regard to your not-so-subtle threats to me, I would say that your
disability is not my fault and I would advise you, now that you are in
your self-described “right mind”, to take whatever steps you or your
caretakers deem necessary to prevent you from making me
“uncomfortable”.  Perhaps write a letter to yourself to remind yourself
of the reality of the situation.  Perhaps a video message to yourself.
Perhaps have yourself committed for your own safety and security.  Do
not delude yourself to believe that you bear no responsibility for the
consequences of your words and actions.  If you permit this to escalate
by your failure to take adequate precautions you alone will bear the
responsibility. . . and the consequences.

Please know that I say this with no malice towards you whatsoever.  I
have the utmost empathy for you and wish you only the best.  However I
also know that people with your condition sometimes tend to try &
shift the burden of their disease to others.  I hereby refuse to accept
any such burden as it is entirely not my problem and I have done all
that I can to accommodate you.  Unfortunately though, the whole world
does not bend to my will by the press of a button or else I would
relieve you of your suffering too.

With only the best of hopes for your well-being,

RJON ROBINS

On 8/18/07, NAME@bellsouth.net wrote:Dear Rjon,

I have emailed you and called you and talked to you on Friday, August 17.

I have wanted you to take my name off of your website, along with any of the language which you are attributing to me.

You have agreed and claimed you have told your webmaser to remove my name.

I do not want any hits to come up for your website if my name, (NAME DELETED), is put into a search engine.

I hope that is clear enough for you.  You do not strike me as dumb.

As
I have told you, I have a mental illness, bipolar mood disorder. I was
on the upswing of a manic phase when I wrote that email to you which
you have, without my consent, turned into a reference.  Thoses are the
words of a disabled person and do not reflect how I speak, think, or
talk when I am rational. Within a month of writing those words I was
hospitalized in a psychiatric ward.

Please remove my name and
any language that you attribute to me from your website. As I have told
you, I wish to file a Motion to Seal with the Florida Supreme Court so
it’s action with regard to my bar membership also does not appear as a
hit when my name is put into a search engine.

Then I intend to resign from the Florida Bar.

I
am not going to go away, and the situation could conceivably get
uncomfortable for you if I have a relapse of my mental illness. I hope
this doesn’t happen, but my illness is serious enough that I am on
disability. People with a diagnosis of Bipolar 1-manic aggressively
bother people who become the focus of their attention, with negative
consequences for the mentally ill person and embarrassment ,  and
extremem inconvenience for the person they are bothering. You don’t
want this to happen, and certainly I don’t.

Please honor your promise to remove all traces of me from your website.

NAME DELETED

I would love to start my own practice. . . Is this possible?

‘—– Original Message —–
From: “Luke Lxxxxxxxxx”
To: rjon@howtomakeitrain.com
Sent: Thursday, July 26, 2007 8:37:59 PM (GMT-0500) America/New_York
Subject: Question from Law Student

Hi RJon,

I am a
law student in Minnesota
and would love to start my own practice right out of school.  Is this
possible?  I still have 2 years of school left, but I know this is my dream….can
you provide any advice? 

 

Thanks!

Angie
Lxxxxxxx

—————————————————————————————————————————-
Hello Angie & thanks for the great question!

The answer is absolutely, positively YES.  And I’m especially happy to
see that you are thinking ahead which distinguishes you from so many
other law students I have met over the years both back when I was in
law school and ever since who seem to think that the only “acceptable”
choice out of law school is to get an impressive job with a big firm.

Reality check: Across the United States, more than 50% of the lawyers
are actually solos!  Click HERE to check out this & some other
interesting statistics in the Press Room section of How To Make It
Rain.com

The fact of the matter is that when the big firms come to
campus they’re typically only going to be interested in Top 10
Graduates who are willing to kill themselves “for the good of the firm”
in hopes of someday climbing to the top of the pyramid and being able
to leverage off of other top 10 graduates who will kill themselves to
support those at the top of the law firm structure.  This is just the
basic economic structure of a large law firm and is shocks me that so
few law schools feel obligated to equip their students with a
fundamental understanding of how a law firm business actually works.

OK, but back to your question. . . yes, it is absolutely possible and
realistic to expect to graduate from law school two years from now and
open a successful law firm of your own.  But you have to recognize that
your J.D. isn’t going to necessarily equip you to run a successful law
firm BUSINESS.  It’s only going to prepare you to go to work for one,
and the traditional J.D. curriculum doesn’t even address some of the
more important skills you’ll need to thrive in a law firm environment
either!  So the upshot of all this is that if you want to open your own
law firm in two years you are going to have to develop your own “shadow
curriculum” to equip yourself with the book skills and get some
practical experience too.  Here’s what I suggest:

1. Read David Maister’s Managing The Professional Service Firm to get a
basic understanding of the various strategies available to you and not
inconsequentially to recognize the strategies being employed
consciously or unconsciously by your soon-to-be competition so you can
find your niche and compete effectively right away even amongst the
largest firms with the most experienced attorneys

2. Read Foonberg’s How To Start & Build A Successful Law Practice to get a practical overview of all the skills
you’re going to have to learn in order to run your firm effectively –
remember you’re going to spend half your time running the firm so you
better know how to do it well.  And this classic gives a great overview
with lots of practical tips.

3. Read Michael Gerber’s The E-Myth Revisited.  I actually prefer this
one on audio which is read by the author to get instruction on how to
develop systems & procedures for your law firm so that it doesn’t
end up eating you alive and making your miserable.  Sorry to be blunt
but that’s the reality. . . a huge percentage of lawyers are simply
stumbling along hardly able to get out of their own way with a
completely screwed-up relationship with their business and consequently
with their families and themselves.  Systems = Freedom.

4. Listen to my own How To Market A Small Law Firm – You can get it for
FREE when you subscribe to my Bronze Coaching program and even though
you’re not even graduated from law school yet, I highly recommend you
begin marketing NOW.  How do you market legal services when you’re not
even a lawyer you ask?  Go ahead & listen to my program and then
send me a follow-up e-mail once you have the basic foundation and I’ll
be happy to elaborate (That’s why I took the time to record everything,
so I wouldn’t have to keep repeating myself)

5. If you can find it, read Mark McCormick’s “The Terrible Truth About Lawyers”  It’s been out of print for about 20 years but Amazon can sometimes help you find a used copy.  Read it.  Re-read it.  Remember forever that clients hire you for THEIR reasons, not yours.

OK, that should get you started on your book skills.  Now here’s what I suggest you do about getting some practical skills. . .

A. Begin offering paralegal services to friends & family.  Help
them fill out forms, help them by doing research on issues they need to
understand.  Check with your local State Bar to understand how far you
can go as a “Paralegal” without violating Bar Rules and offer all the
services that are allowed but for a fee.  That’s right, I don’t want
you to do any of these services for free not even for your family.  I
want you to get them to sign an engagement letter acknowledging that
you have disclosed that you are not an attorney, that they will not not
rely on you for legal advice but only for providing the types of
services your State Bar says you can offer, and agreeing to your hourly
rate or negotiated flat fee.  I want you to keep track of the time you
spend helping your friends & family.  I want you to ask them to
give you a deposit for anticipated fees & costs and review my free
course entitled “A Simple System For Managing Your Trust Account That
Won’t Make You Feel Like A Schmuck
“.  Set up a filing cabinet in your
home or dorm room or wherever to keep your billing files, your
engagement files and your substantive work files and devise & test
a filing system that works for you.  It’s ok by the way if you want to
give your Mom a bill showing the amount of time and the steps involved
in solving her problem and then to give her a “courtesy discount” to
zero-out her bill.  But you MUST get used to doing all of these things
or else you will suffer when you get out of law school, pass the bar
exam and have to do all of these things for real or else miss a meal.

B. Get a job with a big firm as a clerk.  It’s important to know what
you’re missing.  And as I’ve said above, it’s also important to have
good systems & procedures.  I don’t often have alot of great things
about big firms but they do tend to have great systems & procedures
that you can learn from and copy.  Spend alot of time in their mail
room and file room to see how they do it.  Study the architecture of
their computer system.  Get comfortable with their file management
software, billing software and appreciate the dollars & cents value
of their documents and forms library so they don’t have to keep
reinventing the wheel.  Absorb the essence of the place so you can
project the same level of professionalism when you open your own law
firm.  Figure out who the Rainmakers are and make friends with them –
those relationships can be valuable to you in the future – but don’t
get sucked into the cult of personality you find in many large firms.
And don’t stick around if you find yourself in a big firm that’s poorly
organized.  You’re there to LEARN.

C.  Go to the courthouse and  learn where everything is.  Since you’re
a law student you can ask a million “dumb” questions of the clerks,
judicial assistants, and passing lawyers without feeling embarrassed.
Where do you go to file pleadings?  Is there an after-hours drop box
& how does it work?  How do you get an emergency hearing with a
judge?  How do you know which judge to call if you need a TRO on the
weekend?  Can you get a tour of the clerk’s office?  Howabout sitting
in on motion calendar in a Judge’s chambers?  Walk around, introduce
yourself and ask. .  .the worst thing anyone’s going to say is “no” but
I suspect you’ll be pleasantly surprised to find that alot of judges
and even the Clerk of Court him/herself will be impressed with your
initiative and go out of their way to familiarize you with the way
things work so it won’t be such a scary mystery to you.  Then go to
another courthouse and notice that they are all organized pretty much
the same way.

OK, that’s it for today.  Keep me posted on your progress!

RJON

How much is YOUR time worth?

I struggled to choose the right subject line for this post.  In the end I decided to focus on asking readers to consider how much your time is really worth to you.  Not how much you may charge for your time, but how much your time is really worth to you because we only get one ride through this life and we have to learn to cherish every moment.  Part of cherishing every moment for me and my Rainmakers is figuring out what’s worth learning the hard way vs. what skills are better to learn from someone else’s mistakes.

Mr. Dxxxxx,

Thanks for the compliment!  The answer to your question is that my Mom built her $1M/year web-based business by NOT
wasting money on hucksters who claimed to be able to do it all FOR
her.  Instead, she invested in herself and learned how to promote
herself online.  She did eventually hire a web company to manage her website
though not until after she already had a basic working knowledge of how
to do it all herself.  This approach not only saved her a ton of cash
but more importantly, it prevented anyone from being able to hold her
hostage. 

I’m not saying you can necessarily build a multi-million
dollar law practice all by yourself with only the skills you’ll learn
in my $39/month coaching program.  But you can definitely build a solid
firm that doesn’t have you pinching every penny like you said in your
previous message that you have to do now.  The fundamentals still work pretty
well and that’s what I stick to, no “magic formula” or any other kind
of b.s. “secrets”.  In fact I’ll make you this promise. . . not only
will I NOT “reveal” any kind of big “secrets” to you, I’m pretty sure
once I lay everything out for you in step-by-step fashion each week in
the Bronze program, you’ll probably look back at it and see that if you
had thought enough about it and been organized enough and disciplined
enough and invested enough time making all the mistakes I’ve made over
the years you could have figured it all out by yourself. 

THAT was the
point of the testimonial I shared with you.  That lawyer had already
made enough mistakes on his own to have figured out what I had to say
so he didn’t need me to lay it all out for him.  My materials are
designed to short-cut the learning process for lawyers who would rather
spend their time doing the RIGHT things instead of spending ten years
figuring out all the wrong things not to do.

RJON