Credit card fees

From an e-mail exchange with a Coaching Client:

From:XXXX@aol.com

Sent: Monday, December
25, 2006 2:12 PM

To: rjon@howtomakeitrain.com

Subject: Credit
card fees

Rjon,

 

Say we wanted to
use a credit card as a vehicle for clients to pay for legal services.

 

If there is
about a 3% per credit  card charge from the credit card company.

How do
we pass this added charge onto the client. 

 

1. Do we have to
say, there is this added charge
as a service if they want to “charge it”?

 

2. Do we say
“only office visit charges” at $275 an hour can be charged, and for
that we charge $5 extra. The separate retainer fee (which can run in the
thousands, be only paid via check?)

 

3. Lxxxx is now
lets say retainers (in the trust account) of $15,000 for construction cases.
$2500 to $3000 on estate plans. On that amount it is a significant “add on” cost if the fee
is charged via credit card.  We are aware that large law firms are
allowing clients to charge a significant fee on the credit card.  How do they do it and NOT lose money?

 

4. Is credit
card use by “law firms” shown to produce more revenue and/or cash flow?

 

FYI::: In our area, most clients have
“no limits” to their credit cards.

Thanks so much
for your prompt response…we are trying to improve…..

 

 

From:

rjon@howtomakeitrain.com

Sent: Friday,
December 29, 2006 4:36 PM

To:XXXX@aol.com

Subject: Re: Credit
card fees

Hi XXXX,

Sorry for the delay. We’ve been swamped with end of the year stuff. I replied to Lxxxx’s e-mail yesterday to
suggest that we schedule a call for the first week of the year to discuss what he’s looking to accomplish and some
options.

Also, I saw the e-mail about the issue of accepting credit
cards. Suggest you look at a site I’ve
contributed some articles to called www.lawyerbillingtips.com. Long story short, when you consider the
hassles and expenses associated with trying to collect past due accounts
receivables, not to mention factoring-in the ones that “get away” and must be
written down or abandoned entirely, credit cards start to make a whole lot of
sense and as you’ll see I’m a big advocate.

As you mentioned, you certainly could charge extra to cover
the cost you incur for the discount rate but I’d discourage you from doing so
to avoid pissing off your clients over
what amounts to a cost of doing business that we all expect our vendors to
absorb. Plus, in the big scheme of
things, it’s not alot of money anyway.

For example, you have a client who is willing to save you
the hassles of having to send them a reminder bill (or two, or three), and then
interrupt your day to call and remind them about the outstanding bill of let’s
say $5,000 by charging the whole amount to their credit card.

Figure that each time you prepare a bill, reminder, carry it
on your books to the next month, and then make the phone call, you’re going to
waste 15 minutes of your time. And let’s
say you use a bookeeper who charges you $30/hour. You’re talking about at least an hour of the
bookeeper’s time, plus your time to supervise the bookkeeper, plus Lxxxxx’s
time to worry about it instead of cultivating a stronger relationship with the
client. Weigh that against the $150 in
discount points you have to eat to collect $5,000 up front and have that peace
of mind and working capital.

I know $150 seems like alot when you look at it by itself,
but wouldn’t you take $150 off the bill three months down the road if that’s
what it took to get the client to pay it? I would expect that you probably talk yourself into writing down much
more than that on most of your bills right now, either before you even give
them to your clients or afterwards in compromise to get them to pay.

Being good at the business of running a law firm is less
about being “tough” and more about knowing where the leverage points
are to maximize the value of your time. And at the end of the day, it’s much easier and healthier for the
long-term financial well being of a law firm not to mention the peace of mind
of the owners, to focus on leveraging your time with positive things that cultivate
better relationships with clients, initiating welcomed communications with
clients that demonstrate value to them, and using your limited time and energy reserves to perform
great services that get talked about, rather than looking for ways to save a
few percentage points of expense.

Put another way, in the hour or so that it would otherwise
take for you or xxxxx to have to work yourselves up for the call to a client
whose bill is delinquent, make the call, negotiate the bill down anyway, and
then recover your energy and state of mind to a point where either of you can
be productive again, you’d be better off to use that time marketing to get
another $4,850 client.  In other words, you could spend ten  miserable hours chasing down ten bills, and save yourself $1,500, or use that same ten hours to do some positive Rainmaking and sign-up ten new clients who will contribute another $48,500 to your firm’s revenues.   See what I mean?

RJON