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RJon Robins

What good vets have in common with good Rainmakers. . .

So this weekend I dognapped a cute little Pug and her buddy who is a Boxer from one of my neighbors who sadly, had gone crazy and stopped feeding them and herself too.  They were in good spirits, but just severely malnourished.  Of course, my solution was to drop the dogs off with my Sister, who is a very successful veterinarian.  So successful in fact, that she can always afford to take on a few hard-luck cases each month even when she knows ahead of time that she’s unlikely to get paid.

There is a lesson here for all the lawyers reading this who wonder sometimes why I feel so strongly that it is our ethical duty to engage in effective Rainmaking activities.  Broke lawyers don’t do anyone any  good, least of all their families, themselves and/or all the people out there who really need help but can’t afford it.  Instead, if you want to do your part to make the world a better place by standing up for clients who cannot stand up for themselves, and who cannot afford to pay for someone to stand up for them, it is imperitive that you learn how to run your law firm efficiently and generate enough good paying work that you can afford to take on a few hard-luck cases of your own from time to time.  You’ll be doing our profession and your community a good service and I will thank you in advance. . . THANKS!

From David Maister’s blog

The questions in bold are from a recent post in David Maister’s blog.  My responses to him are the ones not in bold:

One of my favorite quotes, by one of my favorite authors is by Ayn Rand: “We Can Avoid Reality, But We Cannot Avoid The Consequences Of Avoiding Reality“.   And now that the stage is set, here are my thoughts based on having many times been invited into small la w firms as a Practice Management Consultant by spouses and even by solos themselves to validate their points to staff – or vice-versa.  Since I hope everyone reading this blog thinks of him or herself as a professional problem solver, perhaps these observations between consultants will find relevance in your law practice too. . .

Do you HAVE to be a skilled mediator to be a good advisor?
YES.  That’s not to say you have to mediate.  But you must have the
skills of being able to understand problems in all of the dimensions
they exist in and maintain a healty dose of skepticism.  Most mediators
I’ve worked with understand that every dispute has three sides: My
point of view, Your point of view and The Truth.  The best ones are
able to get everyone focused on how well all the grooves and curves of
The Truth fit together with their own objectives.

What do you do if you’re not?
Get some practice at understanding problems in all three dimensions in
which every problem exists: Time, Money & Reputation.  If anyone’s
interested I teach how to do this in my How To Close Every Sales Call audio program.

Is it OK to accept an engagement when you know you are being used as political weapon? If you speak the truth and offer your best advice for the good of the FIRM and not necessarily anyone particular faction, it shouldn’t matter to you how your words are used.  I will say I’ve had the experience of the person who brought me in, not being too happy when I called it like I saw it and when my advice for the best interest of the firm didn’t fit their agenda, so it’s best (for your mental health) to always be candid with whomever from the firm brings you in.

Is it ethical to accept an assignment if you think your work will lead to the break-up of that firm by proving to people that they shouldn’t be living together?  See my response above.

Is there ever a way to not be politically involved? Yes, but the consequence is that you’ll end up being terribly boring.  At the end of the day, if you’re not pissing someone off, you’re probably not trying hard enough to stretch the firm. Afterall, most of the people who hire us are smart.  So what do they really need us for except to challenge the status-quo, offer fresh, objective, challenging, thought-provoking perspectives on how and why the law firm is the way it is, and solid advice for how it could be better.

Is there ever a way to not have a political impact?
Remember, there is a difference between being politically “involved”
and being politically motivated.  Some of the definitions of  the word
political include: “. . .1) of, pertaining to, or involving the state
or its government; 2) having a definite policy or system of
government;and  3) of or pertaining to citizens: political rights.”  I
prefer the second definition.  In the context of an advisor to a law
firm or anyone else for that matter, being “political” can mean having
a definite point of view, a philosophy, a set of values.  Love them or
hate them, could you ever really respect a person or take their advice
seriously who didn’t have these attributes?

And if you DO have a point of view, a philosophy and a set of values
that you bring to your work, how can you hope to – why would you want
to – avoid having an impact on your client?

Are client calls more important than client visits?

So, I was standing in a store recently trying to buy something.  The clerk was right in the middle of helping me when suddenly, without warning or an explanation, he decided to help another customer instead.  That’s right, he just left me standing there with money in-hand and gave his attention to  someone else.

The other customer happened to be calling on the store’s telephone, but should that have made a difference?  Maybe if it were 1907 instead of 2007 and telephones were a novel new invention with unpredictable and expensive service I’d understand.  But nowadays when even the homeless have cell phones, “Hold on a second, I just need to take this call” makes me want to shove the phone down the other person’s throat, or into some other orifice.

There is simply no excuse to impose on a customer or a client who is standing in front of you or sitting in your office, just because someone else is calling you on the phone.  Think about what that communicates to a prospect or a paying client.  Better yet, think about how impressed that same person will feel when you go out of your way to ask your secretary to hold all your calls, or make it a point to forward your calls to voicemail out of respect for the other person’s time.  And the bonus in this to you – besides the fact that you’ll close more sales calls and have happier clients, is that you’ll be more focused and productive during your sales calls and client meetings.

Expand Your Mind – Expand Your Practice

Regular readers of this blog know that I like to keep it pretty straight.  You don’t know who my favorite band is, my hobbies, or what I like to eat because none of that is relevant to helping you go out there and make more money.  Instead, I recognize that you have your own life full of friends and family with whom you’d probably prefer to spend free the time you have outside of the office, instead of reading all about my life.  If you don’t know what I’m talking about, I’d suggest you read the free e-book, Ten Rainmaking Mistakes Made By Solo Practitioners & pay special attention to why I believe it’s generally a mistake to take clients to lunch as a Rainmaking Strategy.

But this video that a Rainmaking Client just forwarded to me is too cool not to share.  It will expand your mind and I challenge you to find some lessons from what you see and apply them to how you approach the marketing of your small law firm.  I know I have spotted a few already!

What in the world does Hugo Chavez have to do with your law firm?

Unless you’ve been going out of your way to avoid the news lately, you have probably seen that Venezuela has elected Socialist Hugo Chavez as President, and that he is going about the business of nationalizing all kinds of private property.

So what does this have to do with your law firm?  Well, it demonstrates that history really does repeat itself.  Ayn Rand wrote Atlas Shrugged back in 1957.  Anyone who has read it, knows pretty much exactly what’s ahead for the poor souls in Venezuela.

Similarly, there are all kinds of historical reference points for predicting what is going to happen in a law firm.  Do you know what they are for yours?  I encourage all my Rainmaking Clients – and everyone who reads my blog to study their history in order to be prepared to repeat only the best parts of it and avoid the rest!

Apple got great advice from counsel. . . really!

Everyone’s seen the new iphone, right?  It’s all over the news with a zillion features and a very nice design that builds on Apple’s runaway smash-hit, the ipod.

Well, what you may not have seen is the fact that Apple is being sued by Cisco over the use of the name iphone.  The Wall Street Jouranl recently reported that Cisco is claiming infringement of its intellectual property rights because in fact, it has been using the name iphone for a telephone device since 2001.

I have to assume that Apple has some pretty good IP counsel who no-doubt knew of Cisco’s prior use and the legal liability the name could create for Apple, no?  Well then why is the title of this post complimentary of Apple’s legal counsel?  Was I being sarcastic?  No, I was not! 

Think about it. . . Apple has a limited window of opportunity to capitalize on its ipod franchise.  And the risk of maybe being sued, and maybe not being able to settle, and maybe having to pay-out tens of millions of dollars, pales in comparison to the hundreds of millions of dollars of profit Apple stands to earn for shareholders by making the decision to go-ahead with the iphone.

This tells me that Apple’s IP counsel took the time to understand their client’s problem/opportunity in all three dimensions, as discussed in the How To Close Every Sales Call program.  Hey, I wonder if they might have heard my schtick on the subject!?!