Regular readers of this blog know that I like to keep it pretty straight. You don’t know who my favorite band is, my hobbies, or what I like to eat because none of that is relevant to helping you go out there and make more money. Instead, I recognize that you have your own life full of friends and family with whom you’d probably prefer to spend free the time you have outside of the office, instead of reading all about my life. If you don’t know what I’m talking about, I’d suggest you read the free e-book, Ten Rainmaking Mistakes Made By Solo Practitioners & pay special attention to why I believe it’s generally a mistake to take clients to lunch as a Rainmaking Strategy.
But this video that a Rainmaking Client just forwarded to me is too cool not to share. It will expand your mind and I challenge you to find some lessons from what you see and apply them to how you approach the marketing of your small law firm. I know I have spotted a few already!