New business development business opportunity knocking for transactional attorneys.

Attention Business Transactional Attorneys:  Law firm marketing contest!

Opportunity is knocking.  The only question is what are YOU going to do about it?

Most of my business transactional Members are having a field day with all the changes going on in the economy.  Because change is always good for smart and pro-active lawyers.  Not least of which because lawyers who aren’t so pro-active usually abandon the field and forefit all their clients to us!

So here’s a lead any business transactional lawyer can use to generate I’d estimate this one lead alone, if you take action on it, should be worth AT LEAST an “extra” fifty thousand dollars in legal fees this year.

And best of all our buddy Tad all but lays it out for you.


Now go forth and prosper!  And then come back and tell me all about it.


p.s. I’ll have a contest!  Follow the link above.  Read the article.  Leave a comment below explaining how YOU are planning to profit with this information.  The most creative and practical comment will win a complimentary 25 minute private strategy session with me. (Value: $400)

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Mark C. Metzger

RJon: What happened to my comment/entry?

Mark C. Metzger

The easiest ways a law office can “green up” revolve around the paper usage of the office. We take in, store and generate too much.
So one path would be to take in and/or store less by getting a scanner. I know attorneys who scan everything they receive and dispose of (either by trash or return to the client) of the paper.
A better tack, however, would be on the output end. Since every law firm ought to be sending invoices or statements every month (even if you’re getting paid via your trust account), we should start sending them as PDFs. Why? Because email arrives faster than regular mail (and if it’s a bill to be paid, it means you’ll be paid faster), because doing so saves the cost of postage, paper and envelopes, and — best of all — you get to market your firm as “green.”

Seth M. Rosner

My Office already employs many “green strategies” in my continuing quest to run an efficient practice. On the input side, letters, pleadings, discovery responses, photographs, medical records and other documents are scanned into our system and put in the client’s electronic case folder. By doing this, I can take basically the entire client’s file to a court appearance or deposition by having the information loaded into my laptop. On the output side, we communicate with our clients via email (with their consent), all invoices are sent as .pdf attachments which eliminates printing and postage. In addition, where appropriate, my daily communication with opposing counsel is by email instead of fax or overnight delivery. Unfortunately, some attorneys still rely on faxes and standard paper copies of documents.
At the end of the case, all original documents are returned to the client along with a reminder that my office will retain a copy of their file for 7 years. Using electronic storage eliminates the need for physical storage units and large file cabinets. I backup all client data using a redundant process and I offer to burn DVD’s of a client’s file at the end of a case if they request it.
If anyone has any additional ideas, please post them here, as I am always looking for new ways to work smarter and “greener”.


I hate to use this analogy but it seems to be appropo here: Think outside the box.
Hint: the MOST profitable way to use this article isn’t by applying it to your own firm…

Amber Yerkey James

In my line of work as a family law attorney, I have discovered that the happiness of my clients often is related to the speed at which they receive pertinent information. Also, I live in a very tech savvy area; therefore, my clients like to use email and other forms of online communications to communicate with me quickly. We are discovering that forwarding information to our clients by email or efax rather than through traditional snail mail has led to our clients being pleasantly surprised with the speed at which they receive information and has reduced the number of telephone calls asking for updates. Also, if we moved to scanning our client’s files into the computer and burning their information onto a CD at the conclusion of their cases rather than copying and sending paper files, we could use less paper,ink, postage, and other supplies. Further, we could then shred the paper file and recycle the paper therefore reducing our need for long term on or off site storage. As our firm pushes to be paper-less and more family-friendly for our employees, it is my hope that we will be able to move toward having a virtual law practice where our clients can log in and see the activity in their cases, see and pay invoices, and communicate with my and my staff. Also, the hope is that this will also allow our employees to telecommute more often. If we are successful, it should mean that our staff will use less gas, drive less, be able to tend to their families more, and still provide quick,reliable, and effective legal services to our clients.

Matt Fabisch

Here is what I would do, E-mail my clients with the headline, Is your business or organization compliant with the new sustainability mandates?
I would then provide a linked copy of the article, and short explanation of E.O. 13514. Offering to meet with any interested clients to see how the new federal regulations might impact thier current bussiness. I would then follow by explaining to my clients some of the ways sustainability mandates will impact thier planned aquisitions, sales, bids, and contracts and announcing a policy that these new mandates, whether comming from the feds or from relevant private actors, will be included in our due dilligence reports. I would also likely announce the creation of a sustainability services program to review and update corporate charters, employee handbooks, etc. to assist companies implement the mandates and/or internal sustainability goals.

Mark C. Metzger

Ok, enlarging the focus, I get this: I can prepare my clients to be better positioned to do business with Wal-Mart, in part by doing what Matt outlined in terms of being a resource for the clients to achieve the necessary levels of compliance.


From RJON:
Good going Mark! And you don’t have to limit it just to clients who are looking to do business with Wal Mart.
You can position yourself as a an especially trusted advisor to smaller clients by helping them to be better prepared to do business in this new way. Wal-Mart is a HUGE company. What they do today is a sign of what we can expect tomorrow.
As a business attorney you can serve a valuable role especially for a smaller client by helping them spot trends like this. And of course, who else is better suited to be the point person in charge of these initiatives for your clients? Do you REALLY want to leave that role for their accountant to fill?
NOTE: If you are reading this and thinking to yourself “Well, I’m not a business attorney” you’ve missed the point.

Paula deWitte

Each of the previous contributors suggested an office practice based on a goal of going green and eliminating paper. The suggestions included transferring client files to electronic files, sending bills by .pdfs, communicating with clients by e-mail, putting files on laptops, destroying client files by trash or shredding, and telecommuting.
Unfortunately, each suggestion is fraught with potential security vulnerabilities that would expose these lawyers to some significant liability. Almost every state has laws safeguarding sensitive personal information (SPI) requiring reasonable procedures to safeguard SPI and notification when SPI is reasonably believes to have been breached.
So, what are are in these electronic files? Enough client info to constitute SPI? Are the pdfs of the client’s bills password-protected? How strong is that password? Is the e-mail encrypted? When files are trashed or turned over to a company for disposal, are you sure they don’t end up in a landfill? Is the network for your virtual law office with telecommuters secure? What happens when one of your virtual employees sits in a coffee shop and exposes his electronic files to an unencrypted network? What happens to those CDs you’re burning? What happens when your laptop gets stolen in a smash and grab? Ok, you get my point — the list goes on and on. Here’s two BIG points — at any time if there is one link in the chain that is unencrypted, the rest doesn’t matter. Encryption is not a yes/no question — it’s a continuum, so having weak encryption is like having none at all.
What this article gave me was another idea for my practice of safeguarding businesses (including law firms) from inadvertently releasing SPI and potentially creating statutory, malpractice, or professional discipline claims. I’m going after those businesses who are committed to going green.
Don’t get me wrong, I like all the ideas — but they’re also opportunities for screw-ups, so be careful. And as for saving trees, like Homer Simpson said, they’re just standing there anyway. 🙂