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Plant The Wrong Seed, Get The Wrong Crop

Plant The Wrong Seed, Get The Wrong Crop

February 11, 2026
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This week’s episode comes from RJon’s 7 Main Parts of a Business episode of “The Lawyer’s MBA” webinar series. In this collaboration with Draye Redfern from Daniels-Head Insurance, RJon teaches the value of empathy in law firm marketing and explains why getting clear on client avatars affects every aspect of your business.

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