Law Firm Marketing: There has to be a better way!

Hello Frank,

Thank you for the kind words.

I offer several different courses.  The two I am guessing you areasking about are the Bronze Coaching program which costs just $39/monthand comes with a complimentary copy of my Best-Selling How To Market ASmall Law Firm audio CD program & workbook.  And the other is theaudio CD & workbook as a stand-alone product.

You might be asking "Why would anyone buy the stand alone product for$300 when they can get it for free by enrolling in your $39/monthcoaching program?"  My answer is that I really would prefer to have asmany attorneys enrolled in the monthly coaching program as possible.Because that represents recurring revenue for me and I know afairly-predictable percentage of you will actually follow the programand graduate-up to my Silver and eventually the Gold Level of coaching.  That's where we start talking about increasing your income by thehundreds of thousands per year which makes my services much moreaffordable to you and more fun for me to work with you.

So I'm willing
to make the Bronze coaching program more attractive than just buyingthe audio & trying to implement it on your own.  The Bronzecoaching program is really all about helping you implement what youwill learn on the audio.

But in direct answer to your question, YES if you implement even 10% ofwhat you will learn on the audio CD you should begin to get resultspretty quickly in your criminal defense practice.   If you're currentlyearning $5,000 per month for example and for just $39/month I can helpyou increase your income by $500 that's a pretty good deal, I think.But my real goal is to graduate you up to the point where we're talkingabout increasing your income by $5,000 per month and so my $500/monthfee for Gold Coaching is still a good deal for you.

The Bronze program focuses on the basic fundamentals formarketing any law practice.  Much of what you will learn about at thislevel is going to seem pretty simple .  And perhaps you may even sayit's alot of "common sense".  However time & again I am able tohelp attorneys make huge improvements in their law practices by helpingthem get back to basics. And showing them easy ways to actuallyimplement these basic fundamentals. Instead of wasting time looking forsome fancy new magic rainmaking button.   Or teaching them the much moreadvanced techniques before they've even mastered the fundamentals.

The Bronze program does NOT teach you a bunch of much-moresophisticated techniques for how to optimize your website for thesearch engines, or how to utilize all of the technologies available tosqueeze more business out of your probably not up to date database ofpotential referral sources or even how to develop effectiveeducational-based marketing materials and programs that will drawclients to you like a magnet.

It doesn't get into all of that because in my experience most lawyershave never even learned the basic fundamentals.  And you need to havethese in place if you realistically expect any of the rest of those moresophisticated techniques & tools to work for you.  So we offer a basicprogram for just $39/month.  Then, later once you have mastered thefundamentals and have some momentum going.  And you are ready to takebigger steps to leverage your practice and take it to a much higherlevel.  Then you can step-up to the Silver or even one of my Gold level coaching programs.

Hope this helps,

RJON

On Sat, Oct 25, 2008 at 7:48 PM, *************************wrote:

This is an enquiry e-mail via http://howtomakeitrain.com from:Frank *****

RJon,

First, I want to compliment the hard work that you have obviously put into your materials and your web site.

Second, I trust that you are a man of your word.  Therefore, I amasking you straight out:  Will your course work to increase businessfor a solo criminal defense attorney?  The contents of your site rangtrue to me.  Not being boastful, but I win trial after trial, yet mypractice struggles, while those who bleed them and plead them makemoney hand over fist.

I have saved two men from death row, murder charges dismissed, livesand familys saved, but I struggle every month for business.  There hasto be a better way!