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Law Firm Marketing 101: How do SOME lawyers manage to earn premium fees even in your same market?

RJon Robins
May 16, 2010

Have you ever asked yourself why some lawyers in your very same market can earn premium fees while you sometimes struggle to get clients to pay your more modest fees? If those other lawyers aren't as experienced or even as qualified as you are, it can really sting to see their law firm marketing efforts pay off big time for them by attracting clients to them like a more expensive magnet. Especially if you're equally as qualified but still you're unable to produce similar results in your law practice. This short video demonstrates the power of being creative and understanding that when it comes to marketing a law firm, it's not (only) all about results. Get more great real-world law firm marketing & law practice management insights, advice, tools, techniques and action steps you can take to improve your own small law firm at www.HowToMANAGEaSm

Have you ever asked yourself why some lawyers in your very same market can earn premium fees while you sometimes struggle to get clients to payyour more modest fees? If those other lawyers aren't as experienced oreven as qualified as you are, it can really sting to see their law firmmarketing efforts pay off big time for them by attracting clients to them like a more expensive magnet.  Especially if you're equally as qualified but still you're unable to produce similar results in your law practice.  Thisshort video demonstrates the power of being creative and understandingthat when it comes to marketing a law firm, it's not (only) all aboutresults. Get more great real-world law firm marketing & lawpractice management insights, advice, tools, techniques and action stepsyou can take to improve your own small law firm at www.HowToMANAGEaSmallLawFirm.com

https://youtu.be/I-l1Fh5Mxcg

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