How to use Google Alerts to market your law firm

I've been on this soap box before: Google Alerts is a GREAT tool for marketing your law firm. It's especially a great tool because of the way it so levels the playing field with larger law firms. I mean all you have to do is enter in key words that are relevant to your CLIENTS and voila - you have a never-ending stream of relevant excuses to get and keep your name out there in front of them. And instead of being irritated by your expensive and time-consuming (and lame) brochures and advertisements, your clients will actually APPRECIATE your communiques. Oh no, there I go again getting back up on that soap-box again! So I'll shut-up now and let "Mr Google Alerts" take over for me with this great article.