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Crafting an Impressive Lawyer Bio That Sets You Apart

RJon Robins
December 24, 2009

Most lawyers' bios suck. Yours doesn't have to. Clients, prospective clients and potential referral sources don't like lawyer bios that suck and punish lawyers whose do by either hiring someone else (and you may not even know it), or by postponing your engagement (and you may not even know it), or by coming to you in the "wrong" state of mind where price is their principal concern. An easy way to improve your prospect:new client ratio and enjoy working with easier-to-manage and less price-sensitive clients is to begin by sharing a bio with them that DOESN'T suck.

Most lawyers' bios suck.  Yours doesn't have to.  Clients, prospective clients and potential referral sources don't like lawyer bios that suck and punish lawyers whose do by either hiring someone else (and you may not even know it), or by postponing your engagement (and you may not even know it), or by coming to you in the "wrong" state of mind where price is their principal concern.  Conversely, clients prospective clients and potential referral sources reward lawyers whose bios DON'T suck with exactly the opposite treatment.  An easy way to improve your prospect:new client ratio and enjoy working with easier-to-manage and less price-sensitive clients is to begin by sharing a bio with them that DOESN'T suck.

This Video Explains In More Detail, How To Write A Lawyer Bio That DOESN'T Suck:

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