Applying Solo Rainmaking Secrets To A BIG Law Firm

Kxxxxx,

How exciting! I hope you don't think me presumptuous by sharing anobservation of what may be very obvious to you (it's not very obviousto the majority of attorneys in mid & big firms). OK here it goes.. . when you peel back the veneer of a big law firm what you find is acollection of smaller law firms and solo practitioners. The more youcan think of yourself as a solo practitioner and treat the attorneysaround you as clients and referral sources just as you would if youwere actually a solo, the more success I predict for you. Just like anindividual store in a shopping mall. The mall operators and the largerlaw firms provide a variety of services for you which relieve you of alot of responsibilities and you might even pick up some business justfrom the foot traffic of the stores/lawyers around you - but at the endof the day the economics of a large firm and a solo are pretty much thesame. First you have to bring in enough business to pay your share ofthe overhead. Then you have to bring in enough to pay the operatorstheir profits and what's left over is what you can claim as your own.I would very much encourage you to sit down & write out abusiness/Rainmaking plan so you can make the most of the extra freetime the firm will provide for you by them taking care of so many ofthe mundane things solos have to deal with and use that time wisely tomake it rain, not just bill more hours. I don't mention it often onthe How To Make It Rain site but in the past I have done a fair amountof consulting with mid-size firms and have helped a ton of lawyers whohave come out of big firms. So don't hesitate to send me an e-mailwith any questions. . .and check out the free e-book "Ten RainmakingMistakes Made By Solo Practitioners" I promise, most of them are beingmade by lawyers struggling to find success in big firms too!

Again congratulations!

RJON