RJon Robins

The Case For Social Media Marketing For Busy Lawyers

Should anyone actually bother marketing your law firm on Twitter
or Facebook? Here’s (more) proof that when done correctly, law practice
marketing can directly benefit from social media by developing successful social media strategies.

You just can’t
expect it to happen the same way you’d expect a yellow pages ad to work.
Each are different media and therefore demand a different law firm
marketing strategy to get best results. Effective social media marketing for law firms means you wouldn’t go to a legal cle
program for example and present your law practice in exactly the same
way as if making a presentation to an industry group for your clients,
would you? Social media isn’t so much about “getting clients” as
creating the relationships that can help you get clients.
See the
difference?

Watch this 3:07
mins video with my new friend David White of
who I met in person & enjoyed a great day of law firm marketing and
law practice management masterminding, all because of Twitter.

Get your Free Report “How To Grow Revenues Of Your Small Law Firm 25-35% This Year”

A Unique Perspective: Billable Hours vs. Jello Shots in Law Firms

Here’s a practical lesson in value based and flat-fee billing for small law firms. Because if you study your law firm management history it becomes very clear that law firms were never MEANT to bill by the hour.

Feeding billable hours to a law firm is like feeding jello shots to a mule. The mule will get sick and sloppy.

Every single time, without exception when our Members replace hourly billables with value and flat fees their small law firms become more profitable and client service improves. Plus the lawyers and staff are happier too.

Find out if/when we have any openings at : www.HowToMANAGEaSmallLawFirm.com/enroll.html

How Law Practice Management Software is Different from Outlook

Note from RJon:  As you may know we recently re-released a very popular program entitled: “How To Start A Successful Law Firm In 90 Days or less.”  This is a topic that comes-up often and Dan Berlin does a great job explaining it. . .

How Law Practice Management Software is Different
from Outlook

By Dan Berlin

The best way to think about the difference between
Outlook and practice management software is the old expression, “Jack of
all trades, and master of none”.

Microsoft designs Outlook to be
general enough that absolutely anyone can use it. Most likely your
doctor, your child’s principal and the owner of your favorite restaurant
all use Outlook. It is the jack of all trades.

Conversely, legal
practice management software focuses on one trade – attorneys. You will
find every feature of the software designed for law firms. The
difference can save you time, make it easier to organize your practice
and help you capture more of your billable time. Here are some
differences between the two… (click here to see the original article)

Law firm marketing tactics vs. strategy

Most small law firms are so focused on marketing tactics they don’t even know what strategy they’re working on. Tactics alone will kill you.

Now I realize that most lawyers – no matter how great of a lawyer you are – most of us received exactly ZERO exposure to this important concept (law firm marketing) back in law school.  And most CLE programs if they even cover marketing tend to just toss-out a few well-intentioned tactics.

But trying to insert a good tactic into an already-functioning law firm is alot like tossing a wrench into the gearbox.  At best, if you’re going slow it will grind you to a halt.  At worst, if you’re already moving and have some momentum it can kill you.

I’ve seen alot of small law firms break-down before they even get going and more than a few crash & burn faster than the owners’ imagined possible from very profitable to laying people off in a hurry all because of this law practice marketing mistake.  Which incidentally, is also a law practice management mistake too since law practice marketing is part of law firm management.

An example of a strategy is to create  a 50-80% referral-based practice.

Examples of some of the tactics you might deploy as part of that strategy might be the new client intake
procedures, current client communication systems, closed file client retention
& referral steps as well as following certain checklists and office scripts
which ensure consistency and free you and your staff up to be more creative.

This by the way is an excerpt from a free report I recently wrote entitled

How To
Predictably

Grow Your Small Law Firm

25-35% This Year

While Enjoying More
Control, More Free
Time,

Better Cases & More
Net Profits

Only problem is I SERIOUSLY underestimated demand.  So I
ran-out in like two days.  So now I’m sending another order to the
printer for a couple hundred extra copies.  If you want one too you have
to go to this order form to let me know so I don’t run out again: https://www.howtomanageasmalllawfirm.com/freereport.html

 

Ran out of free reports. Sending new order to printer. Let me know if you want one.

So if you follow me much you know I recently offered a free report entitled

 

How To Predictably

Grow Your Small Law Firm

25-35% This Year

While Enjoying More Control, More Free
Time,

Better Cases & More Net Profits

Only problem is I SERIOUSLY underestimated demand.  So I ran-out in like two days.  So now I’m sending another order to the printer for a couple hundred extra copies.  If you want one too you have to go to this order form to let me know so I don’t run out again: https://www.howtomanageasmalllawfirm.com/freereport.html

What to do if clients don’t have money to pay for your valuable services

There are alot of people out there these days offering lawyers a set of ready-made
excuses for why their law firms are not as profitable as we'd like them
to be “in this economy”.  But as you probably already know I'm married to a
professional artist.  So I get to go to some really great gallery opening. 
Some real “duds” too.  My FAVORITES are the galleries & openings
that remind me, no


Shove It Into My Face

that there is a TON of money out there

So Shame On ME


if I'm not willing to learn how to do what it takes to get some of it
for myself. 

Afterall, what we do helps


real people with real problems


, RIGHT!?!



I want to help YOU learn how to get the kinds of clients into your law
firm who CAN and WILL pay for your serv





 





ices.

 


I want to show YOU how to use some of my creative billing strategies to
enable clien


ts who NEED YOUR HELP to be able to afford your services.






 






Watch this (>>8:20 mins) video for PROOF that what I'm saying is
true

And then










at any point during the video you can click on it (video is interactive)
to learn more about a 100% no-risk opportunity opening up soon for the
first 50 attorneys who take action.  So you have NOTHING to lose.  And
think of all you could gain by learning how to Transform Your Small Law
Firm into the kind of fun & profitable law firm you always dreamed
of!

RJonSignature.jpg

p.s. Rest assured EVERTHING you have to “do what it takes” to get clients
to pay for your services, that I will show you, is 100% ethical & totally
professional.