This e-mail inquiry I received recently should pretty much speaks for itself.  But I’m going to add a few words anyway. . .  I know I may come across somewhat militant about lawyer marketing (do it or die!) but I do what I do so this type of thing won’t happen to you!  No joke, this lawyer is in a seriously bad place because of a simple lack of attention to learning how to make it rain.  And there is simply no excuse.  Especially not when you can pick up some proven skills for as little as $39/month with a great little Lawyer Coaching Program we put together.  Of course ignoring the handwriting on the wall is even cheaper (free) but may prove to be a lot less productive in  the long run. . .

From: X XXXX []
Sent: Sunday, April 29, 2007 2:53 PM
Subject: [SPAM] Coaching Program

I have worked in a large firm and a 18 attorney firm for the last 25 years. Due to financial problems with firm, the higher paid non senior partners are being forced out. I have never really been a rain maker because the the two senior partners have done the rain making and the next level partners have managed the litigation and tried cases. Further, I would like to limit litigation and concentrate on an area of the law that would be generate clients for a solo practice, but generally avoid litigation. I know I need some substantive training on whatever area of practice I identify, but I also need to generate income asap once I start my practice, probably July 1, 2007. Give me the scoop on how your program will help me generate the cash fast on a start up.