My technical partner just shared this video about where the web is headed. I’ll let you draw your own conclusions about the ramifications it will have on your law practice and your life and just share this data point for you to consider. . . I was a guest speaker at a local law school today on the topic of how to open/market/manage your own law firm when you graduate. ALL of the students had laptops and the whole entire law school was completely wireless. That’s your competition next year, especially with guys (and some gals) like me teaching them how to make it rain, even with alot less substantive legal experience than you. The day is fast approaching – I’d argue it’s already here – when just being a better lawyer isn’t going to give you a competitive advantage in attracting new clients. Keeping them, sure. Inspiring them to come back for repeat business and refer their friends, maybe. But getting the sales call appointment has less & less to do with how great of a lawyer you are every day. Now watch this video & let me know what you you’re going to do about it. . .
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