Here’s how it all started. . . A few months ago a Member of the Gold coaching program asked me to help him evaluate the effectiveness of his website and recommend improvements to his portfolio of banner ads. A few days later I received a call from a lawyer I know about the same subject.
Curtis is licensed in Florida, Pennsylvania and Delaware, he was an influential partner a in a 100+ lawyer firm.
Anyway, Curtis called to tell me he had launched a new venture called whocanisue.com to educate prospective clients and then show these potential consumers of legal services a bunch of lawyer banner ads to choose from. And he wanted me to help educate his lawyer-members-advertisers about how to recognize, appreciate and not settle for less than a world-class effective banner ad strategies to display on the wcis website.
Over the Thanksgiving break Curtis prevailed upon me to organize a webinar on how to spot a good banner ad vs. what most lawyers settle for. At first I was reluctant because I wasn’t convinced there would be enough demand. But when Curtis said whocanisue would sponsor the event, I floated the idea around to subscribers and Members of the various coaching programs to gague interest. And to make a long story short we’re now just about booked-to-capacity on the webinar with reservations.
BUT I HAVE A QUESTION I could use some help with as I adapt the proven criteria from my “Three P’s For Evaluating A Good Lawyer Advertisement” to online banner ads and for a webinar setting. So if you are one of the next 17 lawyers to speak-up and send me an email to Support#@HowToMANAGEASMallLawFirm.com with your response to my question below, I’ll reserve one of these last remaining FREE spots for you. (We only have 20 lines left, and I need three for me, Curtis as our sponsor, and a guest).
So here’s my question: What are your top three questions, areas of confusion or frustration when it comes to banner advertising for your law practice?
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