What Do You Want To Know About Banner Advertising For Your Law Firm?

Here’s how it all started. . . A few months ago a Member of the Gold coaching program asked me to help him evaluate the effectiveness of his website and recommend improvements to his portfolio of banner ads.  A few days later I received a call from a lawyer I know about the same subject.

Curtis is licensed in Florida, Pennsylvania and Delaware, he was an influential partner a in a 100+ lawyer firm.

Anyway, Curtis called to tell me he had launched a new venture called whocanisue.com to educate prospective clients and then show these potential consumers of legal services a bunch of lawyer banner ads to choose from.  And he wanted me to help educate his lawyer-members-advertisers about how to recognize, appreciate and not settle for less than a world-class banner ad to display on the wcis website.

Over the Thanksgiving break Curtis prevailed upon me to organize a webinar on how to spot a good banner ad vs. what most lawyers settle for.   At first I was reluctant because I wasn’t convinced there would be enough demand.  But when Curtis said whocanisue would sponsor the event, I floated the idea around to subscribers and Members of the various coaching programs to gague interest.  And to make a long story short we’re now just about booked-to-capacity on the webinar with reservations.

BUT I HAVE A QUESTION I could use some help with as I adapt the proven criteria from my “Three P’s For Evaluating A Good Lawyer Advertisement” to online banner ads and for a webinar setting.  So if you are one of the next 17 lawyers to speak-up and send me an email to So here’s my question: What are your top three questions, areas of confusion or frustration when it comes to banner advertising for your law practice?


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Please address:
1. Whether google ads are worthwhile anymore. I used to get great results but not so much anymore.
2. How do I ask other lawyers to put MY banner ad on THEIR website?
3. What are the 3p’s you’re talking about?


Definitely count me in. Topics I’d like to see covered how to know if the designer who is telling me how great my banner ads are really know what she is talking about? How can you say we should never spend more than a thousand dollars ever on our banner ad campaign as I have heard you say before?