Do you know what your clients are experiencing when they walk into your firm? Or even call your office?
RJon Robins notes how the difference between two different vehicles for an airport pick up, likely costing the clients the same amount of money, will give a very different experience to each client. One negative perception during a client interaction could cost you their business, and a potential referral source. Make sure you are secret shopping your business!
By paying attention to the same details your clients pay attention to, you could be making more money every single month.
RJon and his driver Isaac, explain the importance of the client experience, and just how you can secret shop your firm to know if it’s operating the way it should be.