This is the working title of a new e-book I am working on.  It’s about all the lame, stale and/or stupid ideas that pass for free law firm marketing advice online and that keep popping-up all over the blogosphere.

Last week one of the suggestions that was actually posted in response to an attorney who issued a cry for help after his law firm, housed inside the offices of his single largest client, burned to the ground. . . was to make sure he has nice business cards and to pass them out to everyone he knows.  I’m not making this stuff up!  I half expected that the next helpful comment I’d have to scroll through would be a reminder to blow his nose & tie his shoes.

Any comments, questions or suggestions especially about the title for the book would be welcome.