Recently I was interviewed by Nathan Burke of LawFirmBlogging.com. He asked me some great questions that elicited answers I think every lawyer in a small firm should know the answers to.
Below are Nathan’s questions. Out of respect to him, I’ve included a link to his site at the bottom of this post where you can read the answers. . .
LawFirmBlogging: I’ve listened to your audio programs and know that you opened your own firm right after law school. Are you still actively practicing law?
LawFirmBlogging: You say that law schools do not adequately teach law firm management and marketing skills. Why do you think that is the case?
LawFirmBlogging: So, how did you learn the right techniques?
LawFirmBlogging: One of the biggest gripes I have with marketing books and speakers is that they will often try to make their material very generic; kind of a one-size-fits all approach. In doing so, they never give specific, useful techniques that can be employed right away.
With that said, are there certain practice areas that are better suited for the skills you teach?
LawFirmBlogging: On your website and printed materials, your tagline says “Helping small law firms make a lot more money.” What’s your definition of “small” and “a lot”?
LawFirmBlogging: I’ve read the articles from your free ezine, and there seem to be some common problems that many new solos face. What do you see as the most common, yet solvable issue facing the new attorney?
LawFirmBlogging: This site being lawfirmblogging.com, it’s pretty obvious that I’m a believer when it comes to using the internet and blogs for legal marketing purposes. What’s your position on legal blogs and web sites?
LawFirmBlogging: Marketing a solo practice differs from marketing a firm. In many cases a solo attorney does not have the budget, time, and resources to dedicate to traditional marketing activities. Or at least that’s the perception. So how can a solo make the most of their marketing time?
LawFirmBlogging: I’ve listened to several of your audio programs while driving, and must admit that it made me feel a little sense of accomplishment to learn while stuck in traffic rather than just swearing under my breath at the driver in front of me. Having an audio CD is a nice alternative, but I was wondering why you decided to make CDs rather than just books.
LawFirmBlogging: Rather than just harping on legal marketing questions, I’ve got to finish this interview with something a little bit off topic:
Apparently you really dislike traveling. In fact, on your bio it says:
After living out of a suitcase for several years, Robins now lives and works on Miami Beach where he enjoys boating and scrap metal sculpting instead of travel. Why do you dislike travel so much, and how did you get into scrap metal sculpting?
Click HERE to link to the full interview with answers.
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