RJon Robins is the CEO and Founder of How To Manage a Small Law Firm, the largest provider of fractional executive (CEO, CFO, COO) services for small law firms in the country. This episode is the first of a four-part series with RJon on the seven essential parts of a law firm. These seven parts are sales, marketing, production, people, physical plant, financial metrics and controls and, finally, the owner. In this first episode, we start with and talk only about number seven, the owner. This episode begins with a throw ALL THE WAY BACK to Thomas Aquinas and proceeds through to a discussion of why many lawyers fail to achieve their potential and the first step lawyers can take to start building something amazing.