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Executive Team

Erika Ferenczi

I am a tested business leader with two decades of sales, marketing, and finance experience, as well as over a decade of coaching experience, working both for corporate organizations and in the entrepreneurial world.

I have been a student of human behavior for over twenty years. I remember being fascinated with my psychology class in high school and wanting to attend college to study psychology. However, my mother is a business graduate and my father an accountant, lawyer, and tax specialist. So when I spoke to them about my desire, they both recommended I study business. “You can work doing anything and pretty much everywhere when you study business,” they said.

So, I went to college to study business and majored in finance and marketing. I proceeded to work in the financial industry where I quickly rose to the position of being in charge of generating and creating the financial reports and projections for hotels to request loans from the Inter-American Development Bank (IADB).

From there, I moved into the pharmaceutical industry where I organized and led events with over 1,000 participants several times a year. Later, I was in charge of leading teams in the sales and marketing departments, and being responsible for the entire marketing and sales operation of a $60M product alongside its P&L and its team.

I have worked in finance, pharmaceuticals, and telecommunications amongst others, always leading teams and being ultimately responsible for marketing and sales.

After eight country relocations and ten years moving from country to country, I was determined to find a job that would allow me to be location independent, make my own money, and raise my children at the same time. I went back to school to study psychology and human behavior, and I became certified as a Master Professional Coach.

Before deciding to join How to Manage A Small Law Firm, I founded and grew my own coaching business from 2012 to 2017 where I specialized in helping others build businesses, get leads, market their services, get clients, and grow their revenues.

I was teaching courses on marketing, sales, public speaking, copywriting, online marketing, and mindset while helping a large number of individuals change their lives by growing their businesses, making awesome money, and overcoming their perceived limitations.

I find incredible satisfaction in mentoring individuals to optimize performance and grow professionally, personally, and financially. I thrive in roles where there is a challenge to grow a business beyond what the owner thought possible. I love mentoring individuals to become the best version of themselves.

I am proud to be a dynamic speaker, a devoted mom, and the author of Beyond the Lies ~ The Ways Women Sacrifice Freedom by Relying on Others.

My husband Oscar and I have four children with whom we live in Miami, Florida, alongside our three dogs – a cocker spaniel (Scott), a Westie Highlander (Sophie), and a Maltese (Lilli).

During the weekends, I usually ditch the makeup and high heels, and you will find me with a ponytail doing some sort of outdoor activity. I love skiing, scuba-diving, white-water rafting, and everything that takes me to the outdoors. I also love reading about everything leadership, human behavior, and personal development.

And I am looking forward to meeting YOU and helping YOU transform your business and your life.

Sherri L. Mansell, C.P.A.

Sherri is a native Floridian as well as an entrepreneur and business professional with over 30 years of operational, accounting and financial experience. Sherri began her career as an auditor with Arthur Young, serving a broad range of clientele ranging from large SEC corporations to smaller entrepreneurial organizations. She has experience across a wide variety of industries, as well as both public and private corporate experience.  She met her husband in 1981 at University of Florida where she graduated with an accounting degree, and then went on to obtain her CPA license.  She and her husband have four grown children, and are officially ‘empty nesters’.

Most recently, she was VP of Finance for Dental Whale, a $70M company providing corporate-level infrastructure services to dentists across the United States, including consulting services to help the members grow by following proven methodologies and best practices and/or by acquisitions.  As one of the first employees of the company, she was also involved in much of the operations.  There she started the company’s franchising equipment repairs and sales division, and then created value-added bookkeeping services for over 100 dental practices. As the company grew, she developed the financial statement consolidation process incorporating 55 entities.

Previously, Sherri was the Managing Director of Operations for Latin America and Caribbean Sales for Citrix Systems (NASD: CTXS), a global leader in on-demand, information access where she developed the integrated sales process and coordinated project implementation teams. Prior to joining Citrix, she was co-founder and CFO of Innovex Group, an e-Business Consulting organization that was eventually purchased by Citrix, and previously was the CFO of Rally Accessories, an automotive accessories manufacturer in Miami Lakes.

At Innovex Group, Sherri and her partners were recognized for several prestigious awards, including Ernst & Young’s Entrepreneur of the Year Award Finalist.  She has been active in her local community where she served as a Governing Board member and chair of the finance committee for Imagine Charter School of Weston. She also helped found the school’s Bi-literate Program, one if the first of its kind in Broward County.  Sherri and her husband, Larry, enjoy experiencing local cultural events and dining, and spend much of their leisure time in their mountains of North Carolina where they have a second home and appreciate the many outdoor activities.