Alright in this short video below I’m going to teach you a very important law firm marketing lesson.  This is a million-dollar law firm marketing lesson. That can help you build a million dollar brand with effective strategies for high-earning firms. I’ve use this lesson to help sell tens of millions of dollars of legal services.  So pay attention in maximizing marketing effectiveness. No one wants chocolate vanilla swirl ice cream! Make sure your law firm appeals to people and don’t be afraid of offending other people. Because people who love vanilla we love it.  We don’t want chocolate People who love chocolate love chocolate.  They don’t want vanilla! Trying to please everyone creates a freakin’ mess that no one wants.