Logic or emotion; Which makes more rain?

Had a meeting with a Gold Member at breakfast.  Discussed a very exciting new concept he's pioneering that I think will be a big trend in years to come.  Can't reveal all the details (yet) but a point that came up in the conversation was that our clients often buy based on an emotional "hook" not generally based on logic.  And in fact the hook doesn't always even have to be completely logical to be effective.  Think about that next time you're designing a brochure, a business card or the message for your firm's website.

Subscribe
Notify of
guest
1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
David White

So, my friend, what do you think of my approach here: http://www.bwglaw.com/lawyers_whitelief.html (just rewrote it, I am trying to incorporate themes along those which it appears to me you are talking about).
Cheers,
David