I’ve been on this soap box before:  Google Alerts is a GREAT tool for marketing your law firm.  It’s especially a great tool because of the way it so levels the playing field with larger law firms.  I mean all you have to do is enter in key words that are relevant to your CLIENTS and voila – you have a never-ending stream of relevant excuses to get and keep your name out there in front of them.  And instead of being irritated by your expensive and time-consuming (and lame) brochures and advertisements, your clients will actually APPRECIATE your communiques.  Oh no, there I go again getting back up on that soap-box again!  So I’ll shut-up now and let “Mr Google Alerts” take over for me with this great article.