When Bad Lawyer Advertising Happens, It's The Children Who Suffer

Brian Tannenbaum over at My Law License exposes the farce that is "Super Lawyers" when the publication listed two currently acting prosecutors as "Super Criminal Defense Lawyers".

My response is as follows. . .

When Bad Lawyer Advertising Happens, It's The Children Who Suffer

Yes,there is a ton of transparently bad advertising & "fact checking"out there when it comes to lawyer advertising & law firm marketing.In my experience, it has alot to do with the fact that law schoolsdon't teach us anything about how to market a law firm, there arehardly any decent CLE programs on the subject and most lawyers runaround with a inside-out perspective on marketing. So compared to theowners of just about any other kind of business too many lawyershaven't a clue about why & how clients REALLY go about choosing alawyer. Especially a criminal defense lawyer!

So the saddestthing is that instead of being home with their kids too many lawyersare out there working extra-hours to earn the money to then pour downthe advertising drain. And for the most part (like 80%) DOESN'T EVENWORK.

Why? Because contrary to conventional wisdom,credentials are not at the top of the list of what clients are lookingfor when hiring a lawyer. (chorus: ESPECIALLY a criminal defenselawyer!)

But since so few lawyer ads give clients what theyare REALLY interested in knowing they just settle for the best of badand so that's what too many lawyers go around thinking is "good enough."