Believe it or not, many of the attorneys we meet from around the world who SAY they’re committed, courageous, and confident enough to learn more about how to manage their business never even take this simple step.
RJon, why are you willing to give me a complimentary strategy call with a member of your team?
By following the steps that led you to this “private” page on our website, you’ve actually distinguished yourself as being serious about your own success. Believe it or not there are thousands of other lawyers who demonstrate that they’re not really very serious about their own success by their inaction.
You could also say it’s because we know from experience that the more lawyers we help who are serious about their own success, the fuller our pipeline stays and the more options we have in our life and business to accept engagements only from “A Clients”.
All three are equally true statements.
What exactly is going to happen during this complimentary interview? Or is this really just going to be a sales pitch to join one of your programs?
This is a perfectly valid question. And fear of asking it is probably one of most common reasons why other lawyers stay-stuck, even though there are plenty of great resources available to help them.
What we’re going to do is invest about an hour on the phone with you and depending where you currently are in your business (just getting started; need some help to get unstuck; or already running a successful law firm and ready to take it to the next level) my team may ask you about some of your 7 main business processes.
Based on your answers we’ll be able to get a mental picture of how your business operates. Then we’re going to discuss where you want your business to be in terms of financial, personal and professional performance. A law firm that isn’t serving your needs on all 3 axes is doomed to either self-destruct or it must destroy you, eventually.
Of course none of us wants that to happen!
So based on what you share during your interview, we’ll identify a few areas where you can likely make some simple improvements – there are ALWAYS a few areas where we can make simple improvements in a small law firm to make you an even happier lawyer!
And obviously, if during your interview it appears you may be a good candidate for one of our coaching programs we’ll certainly let you know.
But that’s the beauty of having efficient and effective marketing systems in place. We get to enjoy being selective about whom we choose to work with. So we don’t ever have to feel uncomfortable about having to “pitch” our programs. In other words, if it’s a good fit we should both know it and the next steps will be obvious after an hour of working together.
RJon, you said you get to enjoy being selective about who your firm accepts an engagement from to serve as outside CEO. Who is the right type of lawyer that you look for?
Above all else, we look for lawyers who believe in themselves and their ability to affect their surroundings rather than being affected by those surroundings, like a house plant.
Starting, marketing & managing a highly successful solo/small law firm isn’t all about technical knowledge. Sure you must have certain technical knowledge they didn’t teach any of us back in law school either. But technical knowledge by itself doesn’t cause a successful law firm to happen.
Growing a solo law firm to $250,000, $500,000 or even $1million and more isn’t all about marketing skills, either. Marketing skills certainly make the task much easier and more enjoyable. But being a natural rainmaker in and of itself doesn’t portend a successful law firm without there being more in the mix.
What we look for is a lawyer who has a strong belief in him or herself. A lawyer who “gets it” that happy lawyers make more money; that technical management knowledge and marketing skills & systems when properly-harnessed tend to make us happy lawyers; and that being a happy lawyer is what ultimately attracts great clients and profits to the firm.
Most importantly, we look for lawyers who agree with us that being a happy lawyer is a worthwhile objective in & of itself.
What makes you think my firm could benefit from having an “Outside CEO?”
NOT having a CEO simply isn’t an option if you want your law firm to function like a real business. So ask yourself these questions to decide if you want your law firm to function like a real business, or not:
How exactly is this complimentary strategy session call going to work?
A member of my team will call you at the agreed time on the agreed date. After you say your hellos, we will confirm that the time still works for you. We’ll assure you everything you’ll discuss will be kept confidential. To make the most productive use of your time, an agenda will be proposed. And once you agree on the agenda, you’ll get started.
There are no extraordinary steps you have to take to prepare for the call. Just be in a quiet place where you can have a productive conversation, take some notes and be prepared to make decisions based on what you discover together.
Once the appointment is set we’ll share some additional resources to help you to gain clarity even before the call begins!
We get it.
Even though we’re offering our 5-Week Bootcamp for FREE to anyone who plays all-in, you might still have some questions.
If so, schedule a complimentary Q & A call with our team. No strings attached!
Before you leave, at least get your FREE download of our #1
Business Plan Workbook.
More than 1000 law firm owners are using this workbook to make money and get happier.
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