Christina Ellis is a business development strategist, author, and artist. As the Founder and Lead Business and Executive Coach at Business by Intention, LLC, she has spent the last 15 years helping entrepreneurs build intentional, thriving businesses while aligning their personal and financial goals. With a background that spans roles in branding, marketing, and management within small businesses, large corporations, the Department of Defense, and universities, Christina brings a wealth of experience to every coaching engagement. She has also served on numerous nonprofit boards, giving her unique insights into the challenges faced by leaders across sectors.

Christina’s ability to identify the right strategies and apply them in the right sequence allows her clients to grow their businesses to their fullest potential. Her coaching approach is rooted in creativity, practicality, and accountability—qualities that are also reflected in her Muse Lab Business Incubator. This innovative curriculum blends business fundamentals with creative strategies, helping entrepreneurs unlock new perspectives and navigate complex challenges. Participants engage in collaborative mastermind sessions, hands-on exercises, and a supportive community, discovering how creativity can fuel business growth. Christina’s coaching isn’t just about growing businesses; it’s about helping entrepreneurs reclaim their time, focus on what matters most, and create businesses that serve their lives.

Beyond her professional achievements, Christina embraces creativity in every facet of her life. Her current artistic passion is sculpting concrete characters—each one inspired by the belief that every person, no matter how ordinary they may seem, carries a life story deserving of a statue. Through the character and expressions of her sculptures, she captures the depth and uniqueness of strangers set in concrete to last forever. 

Christina finds inspiration outdoors and has recently taken up paragliding, drawn by the sense of freedom and the fresh perspective it offers. A lifelong questioner of the status quo, Christina recalls her school years spent in the principal’s office, challenging every rule and reimagining life as she thought it should be. It’s a trait that continues to shape her coaching style—empowering others to question assumptions, think boldly, and design businesses with intention and creativity.

Christina is also the author of the Top 20 Amazon bestseller “You Don’t Need Permission,” which inspires women to embrace their authentic selves and courageously pursue their dreams. Known for her intentional, practical coaching philosophy, Christina believes success is built with clarity, creativity, and a strategic plan—not hope. Even amidst challenges like the COVID-19 pandemic, her clients have achieved higher revenues and newfound freedom, proving the effectiveness of her approach. Are you ready to transform your business and life with creativity and intention? Let’s build it, grow it, and set it free so that you can be too