Outsourced CEO’s/CFO’s/COO’s/CMO and Controller

Todd Rogers

Todd Rogers has held a variety of positions including Fractional COO, Business Manager, Global Marketing Manager, Sr Account Executive, and CFO and was previously with How to Manage a Small Law Firm as Programs Operations Manager where they were responsible for creating management and accountability tools for managing the HTM management advisory team. Todd is most proud of helping small businesses that help their communities. Todd is a certified business coach with an MBA and has been advising small businesses since 2013. In their spare time, Todd enjoys spending time with wife and family over great food, especially at Disney World. His other hobbies include creating art with Lego.

Emily Britton

Emily Britton has held a variety of positions including Owning and Operating a 5-state financial services firm and an Arizona marketing company. Emily was most recently with The Leona Group as their Arizona Director of Quality Initiatives where she was responsible for implementing effective systems, driving improvement, developing people, building teams, and designing innovative programs across 29 sites.  Emily is most proud of how she has leveraged her scrappy, supportive style and experience to build effective operational systems across the financial services, legal, education, and marketing industries. Emily uses her Agile and Six Sigma Black Belt trainings and certifications, which sound incredibly cool but are exceptionally nerdy, to guide and engage key firm team members in building and sustaining systems that help law firm owners make their business WORK FOR THEM. In her spare time, she enjoys the Arizona outdoors by gardening, hiking, exploring architecture, and being a low-key foodie on Arizona’s restaurant patios. To recharge, she can be found reading, listening to PPM, traveling, meditating, and contributing to a variety of non-profit boards and committees that benefit children and families.  She also loves supporting her daughter’s club volleyball endeavors.

Eric Herbert

Eric has held a variety of positions including, general manager, group leader, Vice President of Sales and Marketing, and was previously with Buffalo Technology Group/Panurgy as President and CEO where he was responsible for the goals and culture of a very fast-growing organization. Eric is most proud of building and then rebuilding a team which took a small, regional technology services company yielding under $1mm of revenue, and turning it into several companies generating over $20 million of revenue in under 10 years, while also growing an early-stage investment arm which has helped fund several not- for-profits and technology organizations. In his spare time, Eric enjoys sailing, skiing, tennis, high performance driving, reading, travel, horrible TV, investing and cooking for and with his wife Alia, and occasionally their way too many children.

Arnel Ortega

Arnel has held a variety of positions including Attorney, Mediator, and Human Resources Director, and was previously with his own law firm as the Managing Attorney where he was responsible for General Counsel to clients in business matters, including commercial and civil litigation, contracts, federal and state labor and employment laws, and risk management. Arnel is most proud of helping business owners identify and seize the opportunities available to them by holding them accountable to execute on the actions necessary to achieve success. Arnel has been with How to Manage a Small Law Firm for more than 5 years and has held numerous positions, including Senior Fractional CEO, CEO Lead, and Fractional COO, as well as a Crash Course leader, Business Plan Workshop presenter, Bootcamp teacher, and Advanced Business Plan Workshop facilitator. In his spare time, Arnel enjoys Martial Arts, Motorcycles, Traveling, and being his son’s Fencing weapons armorer and coach.

Brian Robinson

Brian has held a variety of positions including business owner, sales manager, attorney, consultant, president and was previously CEO where he was responsible for leading a nationwide legal services company that operated from 12 locations, in 7 states. Brian is most proud of his ability to integrate complex situations into strategic solutions. In his spare time, Brian enjoys learning and growing alongside his young child.

Charles Luna

Charles Luna has held a variety of positions including business owner, and Director of Marketing and Communications, and was previously with Medtronic as a Conversion Rate Optimization Specialist and Campaign Development Advisor where he was responsible for leading the global web optimization and omnichannel campaign development of a Fortune 50 company. Charles is most proud of the dozen-plus years he spent creating and building an agency that specialized in marketing professional services firms. In his spare time, Charles enjoys camping, traveling, hiking with his dog, and sampling Colorado’s amazing varieties of craft beer. Before becoming a marketer, he also had careers as both a cancer researcher and as an architect. Life is full of unexpected twists and turns…