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Brand Promise

Erika Ferenczi

Erika Ferenczi has held a variety of positions including growing her own successful coaching firm as a business consultant. She was also a product manager in the pharmaceutical industry responsible for the marketing and sales of one of the companies’ business units. From there she worked in Nextel (telecommunications company in Lima Peru) and was responsible for customer service and quality control of all cellphones and devices on the client facing facilities. She also held a leadership position at Ballina & Associates, a financial development firm where she was responsible for generating and creating financial reports and projections for hotels to request loans from the Inter-American Development Bank (IADB).   Erika is most proud of her achievements as a business unit leader for marketing and sales deliverables, of her Amazon best-selling book “Beyond the Lies: The Way Women Sacrifice Freedom by Relying on Others,” and of her entrepreneurial achievement of building and running her own coaching business. Erika studied Business and majored in Finance and Marketing.  After several years in the corporate world, Erika went back to school to study psychology and human behavior, and became certified as a Master Professional Coach.  In her spare time, Erika enjoys skiing, scuba-diving, white-water rafting, and everything that takes her to the outdoors with her four children, husband and her three dogs, a cocker spaniel (Scott), a Westie Highlander (Sophie) and a Bernadoodle (Aspen).

Rachel Basile

Rachel brings a unique blend of expertise to her role as a Bookkeeping Liaison, having transitioned from a successful career as a dedicated high school math teacher. With a decade of experience in the education sector, Rachel’s meticulous attention to detail and analytical prowess seamlessly translate into her new role.

Having fostered a passion for numbers and organization during her teaching years, Rachel’s transition to bookkeeping was a natural evolution. Her strong foundation in mathematics coupled with her interpersonal skills make her an ideal candidate to bridge the communication between financial data and the needs of clients.

In her spare time, Rachel indulges her curious mind by diving into a world of podcasts and books. This appetite for knowledge reflects her commitment to continuous learning and personal growth. As a former educator, she understands the power of staying informed and up-to-date, which undoubtedly enriches her contributions to her current position.

Patty Horne

Patty has held a variety of positions including Events Coordinator and Executive Assistant, and was previously with Celebration Cinema as the Group Events Coordinator where she were responsible for scheduling group events for three movie theaters in Michigan. She has been with How To Manage for two years as a Scheduling Coordinator for the Programs Department. In her spare time, Patty enjoys playing and snuggling with her three corgis. She also enjoys doing jigsaw puzzles during the winters and being outside for any reason in the summers. She and her husband enjoy traveling in their RV around the country. She is married to Bill, who is a veterinary anesthesiologist at Michigan State University and has one 25-year-old son who works in sales for the Minnesota United Soccer Team.  Other interests are running in nice weather, watching British crime shows, and taking her corgis to do pet therapy at local senior living centers.