• Mastering Sales: How to Sell Like A Rock Star. Raw, unedited, straight from the vault

Warning: Every quarter the members and clients of How to Manage a Small Law Firm gather for a very intensive, highly substantive & very fun Live Quarterly Meeting.

The most successful big law firms have quarterly retreats for owners and management, so it should come as no surprise that the 400+ solo and small law firms that How to manage a small law firm helps to manage experienced growth and profitability unexpected in common hours.

What you will see throughout these videos is most certainly unexpected by most small law firm owners. It has also been known to shock and alarm law firm owners who are practiced at the art of excuse-making and more comfortable with their stories about why things have to be as they are instead of stepping out of their comfort zone to learn what most lawyers never know about the business of how to manage a highly successful small law firm in any practice area, in any market, in any economy.

The videos that follow are almost completely unedited and raw. No offense is meant by some of the honest talk about practical realities or the occasional use of swear words, which are only meant to help make a point. Live long and prosper!

We believe that successful businesses are built by helping others.

By providing value and delivering practical solutions to everyday problems. For our own clients, and the thousands of law firms who we have yet to meet.

Watch Sessions Now


Session 1 – The Mindset of Sales

Discover what it takes to sell like a Rock star and empower yourself to become the owner of a multimillion-dollar law firm.

It’s much more fun to sell like a rock star.  It’s much more profitable to sell like a rock star.  You help a lot more people when you sell like a rock star.  Nothing’s worse when you sell like a rock star versus when you sell like a lawyer.  Everything is better; nothing’s worse.

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Session 2 – 90 Day Lookback & The Roadmap to a Profitable Sales Conversation that Converts More Prospects Into Paying Clients

Hear from dozens of How To Manage a Small Law Firm Members who are sharing some of the most valuable strategies they executed and drove significant growth over 90 days.

In addition, RJon Robins will also teach you the road map to more profitable sales conversations.

The conversation is not going to work this way every time you have a meeting with a prospective client or even a current client.  It’s just meant to give you a way to keep the conversation on track.   Dozens of our Members who implement this approach have sold many millions of dollars’ worth of professional services and I don’t think any of them would tell you the conversation always goes exactly the way that this session outlines for you as how it “should” go.  This is meant to just be a model for you to follow to convert more prospects.

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Session 3Understanding Who Your Best Clients Are

 If you want to be a rock star and you want to connect with people, you’ve got to know your people, you’ve got to know your “fan base”.  You have a fan base to call your clients.  Those clients wouldn’t hire you and give you their money, and then trust their problems and opportunities with you if they weren’t your fan.  You got to know who these people are, so you can attract and retain more clients just like them.

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Session 4 – Truth vs. Bulls#!*

 You potential new client’s “problems” are sometimes actual problems, and sometimes stories they tell themselves – and the rest of the world. It’s up to you as the attorney to cut through the B.S. and provide solutions to the real problems, as well as breakthrough the barriers that are just stories the prospect is telling you. Learn how one mindset shift can teach you how to make spotting the B.S. your new superpower when it comes to selling more legal services.

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Session 5 – Being A Trusted Advisor To Your Clients

That’s the gift we bring for our clients.  That is the greatest gift we as trusted advisers, that’s the greatest gift that we as trusted advisers can ever bring for our clients, not all these technical, legal terms that we want to hide behind.  The technical mumbo jumbo, yeah, that’s necessary, and we have to use all the legal terms to actually fashion the solution, but the real gift we bring to our clients is helping them see their future and connect it back to the present where they can actually do something about it. In this session we will help you bridge that gap to serve as a trusted advisor to your clients

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Session 6 – 90 Day Look Forward And Planning Session

Remembering to do the things that we learned about is the key to getting the value out of this program so that 90 days from now, you will have changed something material about your law firm business that puts you closer to your goals.

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Growing Law Firms is Our Business

It‘s not just about money, it’s about your quality of life.

Happy Lawyers

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“It’s been one year so in this one year since joining the program my gross revenues grew 48%. The best thing I did was create systems so that I could offload the burden of everything that I was carrying on my own shoulders and develop a team.

This program is brought out incredible richness within myself, and not only monetary riches but also inner riches. Part of that comes from the freedom of not having to carry everything all the time” 

-Michael Cohen, Micahel H Cohen Law Group, Palo Alto, CA

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“Before I joined How To Manage, I had gotten pretty far in my life, you know at a very young age, but I had no clue how.

You’re not going to join this and hope that in 12 months you have a 7-figure firm. This is not a magic pill. You’re gonna work harder than you ever have before but you’re going to work harder on the smart things or the things that are going to drive you forward and move you forward and not just grinding and getting nowhere.” 

-Sara Khaki, Atlanta Divorce Law Group & The Khaki Law Firm, Atlanta, GA

Turn Your Dreams Into A Reality

We will give you the tools you need to execute your dreams.

Check Out How Our Other Members Have Grown Their Law Firms

“When we first joined, I think the biggest myth was, ‘we’re different, we practice immigration law what they’re teaching us really doesn’t apply to us. Maybe for other types of law.’ That was the biggest one, and at the end of the day we found out that know what we’re learning is how to create a successful business.”

-Alfredo Lozano, The Lozano Law Firm, San Antonio, TX

“It’s really not about the money. It’s about building something that can give me more freedom. Once I built this firm that can run without me that’s going to allow me to spend more time with my kids. We try and provide them the things that they need no matter what… But it’s a whole lot easier to do that with a million dollar law firm.

My goal for 2017 was to end the year at $350,000, and I ended the year at $500,000. As I stand here before you today my goal for 2018 is to gross a million dollars.” 

-Holly Moore, Moore Family Law Group, Corona, CA

“It gives me goosebumps thinking about it. You laid out how to grow a million dollar a firm on paper… This was October 2014 and October of 2017 is exactly when we hit it.

We’re just going to keep doing it and I don’t lose sleep anymore, my stress level has plummeted, I’ve finally become very relaxed and I feel great about where the firm is headed and comfortable that whatever happens, we can handle.” 

-Brett Trembly, Trembly Law Firm, Miami, FL

Schedule a Phone Meeting Now

A member of our team will call you at the agreed time on the agreed date. After you say your hellos, we will confirm that the time still works for you. We’ll assure you everything you’ll discuss will be kept confidential.  To make the most productive use of your time, an agenda will be proposed. And once you agree on the agenda, you’ll get started.

There are no extraordinary steps you have to take to prepare for the call. Just be in a quiet place where you can have a productive conversation, take some notes and be prepared to make decisions based on what you discover together.



If you already know one of our 500+ Member Law Firms for which we serve as CEO, COO &/or CFO and you’d like to ask your colleague or friend to make a referral for you, please click HERE to begin that process.

If you do not yet know one of our Members who can vouch for you, or if you’d like to be introduced to the owner of one of our Member law firms to ask if what we do for them “is really that great” (it is), how their business and their whole life has improved since we stepped-in as a Small Law Firm Management Advisor for their firm, there’s good news for you.


Please click HERE to begin your journey through the looking glass and then if you like what you hear (you will be salivating) you may ask them to make a referral for you.


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We get it.

Even though we’re offering our 5-Week Bootcamp for FREE to anyone who plays all-in, you might still have some questions.

If so, schedule a complimentary Q & A call with our team. No strings attached!

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