LEARN FROM SOME OF THE BEHIND-THE-SCENES, UNSUNG-HEROES WHO MAKE HOW TO MANAGE WORK!
2020 was certainly an interesting year. I am still amazed and humbled by the results that we see from our members every day: growing their businesses by helping more clients and demonstrating that our members really do give a shit.
I’m sure you all know from your personal experience what a heroic job our team of CEO’s COO’s & CFO’s regularly do – and especially did – for all our Members in 2020.
So I’m giving them all an extra week off this year from Mon Feb 15 to Friday 19:
To thank them. To protect them.
To guarantee that you, our Members have a happy, fresh and reinvigorated CEO, COO and/or CFO from my team to help you grow your business and build and set-up your own team for success!
Since you won’t be meeting with your C-Suite one-on-one the week of Feb 15-19, we have put together an amazing line-up of content so you can learn from some of the behind the scenes, Unsung Heroes who make How To Manage WORK!
Join us for 5 days of lesson, tips, strategies, and an inside look behind the curtain of How To Manage that will help propel your law firm into exponential growth for 2021 and beyond.
RSVP BELOW AND PROPEL YOUR BUSINESS FORWARD IN 2021!
MONDAY, FEBRUARY 15TH SCHEDULE
A very smart lawyer was once overheard saying a very dumb thing when evaluating an ambitious team training proposal for his large law firm: “What if we invest in training our team members and they all leave. Won’t we be wasting our investment?” Luckily the HR Director had a good response. She said, “What if we don’t train them, and they stay?” The best way to wind-up with an amazing team is to begin with amazing people. Learn how to attract, keep and turn your already-amazing team-members into super stars by giving them what they really want and what they really need to perform at their best and make amazing things happen for you!
Oscar Ferenczi, CEO & General Manager | 1 PM – 2:30 PM ET
Profit by having a more productive staff. Enjoy having a more engaged staff. Experience more confidence when you have a more loyal staff. Build the foundation for an emotionally-stable organization. This is one of the big differences between having a professionally-managed business vs. amateur hour.
Renee Robertson, COO & Director of Operations | 3 PM – 4:30 PM ET
How to Manage a Small Law Firm has a world class team. Anyone that doesn’t realize that HTM has a world class team doesn’t know what they are talking about. Because How to Manage a Small Law Firm has a world class team. NO seriously, people marvel at what a world class team HTM has. It’s all because of the one question you need to answer if you ever expect to have a world class team of your own. Participate in this webinar to learn what the question is, why it matters, and how it will undermine all of your efforts to create a world class team unless or until you start answering this question. PS HTM would not have the world class team that we do, if it wasn’t for this!
TUESDAY, FEBRUARY 16TH SCHEDULE
Eric Lingenfelter | 11 AM – 12:30 PM ET
Are you self-aware enough to know that you could make more money and grow your business more easily if you knew how to embrace technology rather than resist it? Are you afraid of getting too close to tech? And that’s why you avoid it? This 1-hour session with Q&A to follow, will show you how to use a unique tool to overcome your fear of technology in 3 simple steps. This system is applicable for hardware, software, online tech, offline tech, even your VCR! (if you’re still using a VCR, you definitely need to attend!). You will NOT be taught how to use technology, NOR will you learn about the latest or greatest technology. We are going to take a step back and focus only on how to work through the fear and anxiety that prevents you from being able to make better use of technology to grow your business faster and easier.
This session is offered twice. First at the above-referenced time and then again on Thursday from 3 PM – 4:30 PM ET.
Armando PAZ, Accounts Receivables Specialist | 1 PM – 2:30 PM ET
You may not know this, but accounts receivables are very toxic to your law firm. Not only have you incurred costs of goods sold to market, sell, and deliver the services which you haven’t been paid for, which is obviously horrendous for your cash flow… But even worse, accounts receivables prevent clients who are embarrassed from referring business to you… And if that wasn’t bad enough, it gets even worse, because the client who owes you money doesn’t tell you what’s been going on in their life and so you get to show up to a hearing and get your ass kicked which makes you look like a jerk to the client and the judge, all because the client didn’t tell you what was going on in their life because they were embarrassed about owing you money which you could have used to pay for your kids school tuition… If only you knew how to collect accounts receivables. Join us on this 1-hour program to learn from our very own Armando Paz some jedi mind tricks and “just say these words” techniques for you to use or to teach someone on your staff how to use to collect your accounts receivables.
Alejandra Leibovich, Co-Founder And Renaissance Person | 3 PM – 4:30 PM ET
Expand your mind. Change how you think. Break down barriers. Learn to see the world from a position of possibilities instead of problems. Have more fun building your business and surprise everyone in your market when you come up with game-changing ideas that no-one sees coming. This hour will introduce you to a key concept that can help unlock doors in your mind that lead to success you may not currently even be able to imagine for your life.
WEDNESDAY, FEBRUARY 17th SCHEDULE
RJon Robins, President & Co-Founder | 11 AM – 12:30 PM ET
If you ever hope to OWN a multi-million-dollar business you better learn how to DRIVE the financials or-else you’re going to learn the hard & very expensive way what it’s like to be owned by your business and held-hostage by your advisors. Good news! You don’t need to be good at math to master the financial controls of your business model. Learn some simple short cuts that will keep you one-step-ahead, and in control of your business and your life.
Brandon Peaney, Bookkeeping Business Unit Manager, Bookkeeping That Does Not Suck | 1 PM – 2:30 PM ET
We get it. You’re a lawyer. You own a law firm. You didn’t go to law school and start your own law firm so that you could become an expert in how to manage a trust account. And yet… You can get into a lot of trouble, it can cost you a lot of money, it can be very embarrassing, and it could end up sucking hundreds of hours of your time, if the person managing your trust account screws it all up. Invest 60 minutes with us learning about 5 simple things you can do to find out if the person managing your trust account for you is making a mess of it or not, before the mess starts stinking to high heaven.
Guy Colangelo, Director of Marketing | 3 PM – 4:30 PM ET
Just because you got a lead doesn’t mean they will set an appointment with you, let alone hire you. It’s all in the follow-up. And the emails you send are a big portion of your follow-up. But just because you’re sending follow-up emails, doesn’t mean they are booking appointments with you. No appointments = no sales. In this 90-minute session Guy Colangelo, HTM’s own Director of Marketing, will share 5 email tactics you can put into place in your follow-up immediately to get more responses, more clicks, more replies, book more appointments, and ultimately get more clients. This is one hole in your bucket that is easily fixed. Bring a copy of any follow-up emails your firm is already using to get prospects from the time they take your free report, to when they actually schedule an appointment and see for yourself how these 5 obvious email tactics may help you to get more clicks and more replies to get more appointments, so you get more clients.
THURSDAY, FEBRUARY 18TH SCHEDULE
Renee Robertson, COO & Director of Operations | 11 AM – 12:30 PM ET
Do you want to create highly-profitable events for your prospective new clients, that turn them into new paying clients? How about live events to “activate” potential and even inactive referral sources? Well, the first thing you need to know is that “event planning” is for amateurs. Renee Robertson is an event producer. Don’t know the difference? Don’t feel bad. Most event organizers don’t know the difference either. That’s why their events aren’t very profitable and they soon go out of the business of hosting live events. A well-produced live event, as opposed to one that is merely entertaining, is often impossible for the audience to distinguish from one another. In fact, sometimes the best-produced events aren’t necessarily the most entertaining for the audience. “What’s your objective with this event?” “Why are you hosting this event?” “How will we measure the success of this event?” “How much money are we planning to generate with this event?” These are all questions that the professional event producer lives & dies by. Party planners just want everyone to have fun. Learn the 5 things to ask yourself before you commit to doing an event to be sure that it’s going to be profitable.
Alejandra Leibovich, Co-Founder And Renaissance Person | 1 PM – 2:30 PM ET
What branding can and can’t really do for your law firm. What it can’t do is the reason so many lawyers fall for so much bullshit from so many so-called “branding gurus”; but if you knew what a well-engineered brand could actually do for your firm (and your life) you’d stop screwing-around with amateur hour and hire people who actually know how branding works. Participants in this workshop will be empowered by learning what branding is, what branding is not and how to spot if the next person trying to sell you branding services knows what he or she is talking about or just trying to pick your pockets. BONUS: Learn the difference between personal branding vs. business branding, how they can complement each other and why so few people seem to get it right.
Eric Lingenfelter | 3PM – 4:30 PM ET
Are you self-aware enough to know that you could make more money and grow your business more easily if you knew how to embrace technology rather than resist it? Are you afraid of getting too close to tech? And that’s why you avoid it? This 1-hour session with Q&A to follow, will show you how to use a unique tool to overcome your fear of technology in 3 simple steps. This system is applicable for hardware, software, online tech, offline tech, even your VCR! (if you’re still using a VCR, you definitely need to attend!). You will NOT be taught how to use technology, NOR will you learn about the latest or greatest technology. We are going to take a step back and focus only on how to work through the fear and anxiety that prevents you from being able to make better use of technology to grow your business faster and easier.
This session was offered twice. The first was on Tuesday from 11 AM – 12:30 PM ET and the second at the above-referenced time.
FRIDAY, FEBRUARY 19TH SCHEDULE
Guy Colangelo, Director of Marketing | 11 AM – 12:30 PM ET
Some web designers know how to design a “pretty” landing page; and let’s face it, some can’t even do that… But very few web designers know the science or the strategy behind landing pages that hypnotically convert visitors into qualified leads. And your so-called “online traffic guru” just doesn’t care because they are getting paid to drive traffic to your landing page, not based on whether your landing page actually converts. Rationally, logically, intelligently, strategically, if they didn’t have their head up their ass, you’d think they should take an interest in this but if you’ve worked with many web developers or online traffic gurus, you know they don’t. Therefore, it’s up to you. Good news for you, RJon is keenly focused on making sure he doesn’t flush his money down the toilet which is why he insists that his Director of Marketing sweat these details, always testing, always experimenting, always measuring results, and always pivoting. Even better news, Guy Colangelo will be sharing 5 simple rules for every landing page to produce a high converting environment. If the person building your landing page breaks any one of these rules it will cost you money, time, energy, and you’ll wind up frustrated, which maybe you probably already are. Start generating more leads from your advertising dollars today.
Russell Rosario, Data Analyst | 1 PM – 2:30 PM ET
We know the reason you don’t look at your data. You think it’s boring or you feel its intimidating. You don’t see the point, but what if we could show you how to find hidden surprises in your data? Maybe you’ll find enough money leaking out of your firm every month to make a monthly car payment. Wouldn’t that be nice? Maybe you’ll find a pattern that reveals why your team never closes sales calls on Thursday morning. Hmmm… Wouldn’t that be interesting? We could even discover that your trusted assistant has been paying for all of her gas using the firm’s petty cash. That would be heartbreaking, but wouldn’t you rather know? Join us for this 1-hour class to see case studies that will inspire you to dig into your data too!
Oscar Ferenczi, CEO & General Manager | 3 PM – 4:30 PM ET
How I turned around a business that was LOSING four hundred thousand dollars per year and had it making $1.5 million all in 12 months; How I then turned around a $300 million dollar business and took it to $600 million; How I then straightened-out a $180 million dollar business, grew it to half-a-billion and then sold it; Oh yeah, and I also turned around a $60 million dollar business and grew it to $180 million; And what I’ve been doing for the past two years to take How To Manage from $14 million (2019) to $20 million (2021 projected) and how I’m putting the foundations in-place to grow it to $100 million by 2025. and what you can learn from these experiences to grow your small law firm too.
