Lori Aitkenhead is a highly analytical and strategic marketing professional with over 17 years of experience creating effective marketing campaigns, increasing leads and sales, and exceeding marketing goals and has held a variety of positions including Marketing Director for a number of organizations. She was previously with Rutter Mills Law Firm for nearly seven years as Marketing Director where she was responsible for an annual marketing budget of $4 million, creating and implementing strategy for all marketing channels including television, radio, outdoor advertising, search engine optimization, pay-per-click advertising, social media, and email marketing campaigns. As Marketing Director, Lori was responsible for marketing strategies that significantly increased monthly leads and cases. She also helped improve conversion rates through effective branding campaigns. Additionally, Lori consistently met and exceeded goals for target cost per acquisition, even when marketing budgets increased exponentially. Lori is most proud of the time she has spent growing small businesses into thriving organizations. Lori earned a Master of Science degree in integrated marketing communications from Eastern Michigan University and a Bachelor of Arts degree in English from The College of William & Mary. She has also published articles about social media marketing and search engine optimization for respected marketing blogs, including HubSpot and SmartBrief. Lori has worked on in-house marketing teams as well as in marketing agencies. Her experience working on both sides is invaluable when helping lawyers navigate marketing services and hold vendors accountable. In her spare time, Lori serves on the Board of Directors for a non-profit organization dedicated to providing breast cancer screening and treatment for underinsured and uninsured patients. She resides in Virginia Beach, VA and can be found on the shore each weekend with her black lab.