We are pleased to share that Bonni Graham Gonzalez has joined the HTM team as the new Creative Marketing Director, responsible for creating and operating the direct, outbound marketing for HTM. Bonni comes to us most recently from Scantron Corporation, where she held the position of Director of Marketing. She is most proud of guiding the evolution to a metrics-based marketing approach to ensure that all marketing was objectively measured.

Bonni has a “very particular set of skills.” After graduating from the University of California, San Diego, with a degree in Literature/Writing, she applied her communication skills to technical communication. For the next two decades, she crafted readable and understandable user guides, help systems, and other explanatory documents. During this time, she founded Manual Labour, Inc, a consulting firm specializing in solving the problem of effective after-sale documents to help consumers gain the most from their technology products. Manual Labour reduced returns, lowered help desk costs, and increased customer satisfaction for companies like Nissan, Sony, HP, and Kenwood. In 2005, she accepted a position at Scantron as the lead technical communicator. From there, she grew into the director of marketing, supporting up to 20 products at a time in 6 market areas.

The lessons learned during this journey enable Bonni to provide world-class marketing and communications for companies of all sizes.

Bonni is a California native who doesn’t really understand weather at an experiential level (“oh, look at the pretty snow. Over there. Far away from me.”). When she’s not crafting marketing strategies, she enjoys teaching baby engineers to communicate in the workplace more effectively, coating her family in hand-made, crocheted items, and playing with her new grandchild (he still has that “new baby” smell!).

With 26 of career-and-company-building work experience, more than half of it spent marketing, Bonni brings a wealth of expertise to assist HTM and its clients improve their lead pipelines and growing their businesses.