Charles Luna has held a variety of positions including business owner, and Director of Marketing and Communications, and was previously with Medtronic as a Conversion Rate Optimization Specialist and Campaign Development Advisor where he was responsible for leading the global web optimization and omnichannel campaign development of a Fortune 50 company. Charles is most proud of the dozen-plus years he spent creating and building an agency that specialized in marketing professional services firms. In his spare time, Charles enjoys camping, traveling, hiking with his dog, and sampling Colorado’s amazing varieties of craft beer. Before becoming a marketer, he also had careers as both a cancer researcher and as an architect. Life is full of unexpected twists and turns…