Please describe any relevant business-related work experience you had prior to deciding to start your own law firm. (for example, you may have run some other type of business, or managed a business for someone else)
Please describe any relevant business-related experience you may have been exposed to through a member of your immediate family? (for example, did either of your parents ever start, market, and/or manage a successful business of any kind?)
What are your top-three favorite practice areas or types of clients/cases/matters?
How would you respond if you were at a networking function or even a social event and someone asked you “What do you do?”
What will it cost you to live the way you want to be living 18 months from today?
What were your revenues in the past 30 days?
How many hours would you like to be giving your law firm in the average week 18 months from today?
How many hours did you average per week in the past 30 days?
BNI or other dedicated networking/business-development group(s).
Opportunistic networking events.
Actively use my Rainmaking Rolodexâ„¢.
Submit articles at least once a month.
Reach out to journalists at least once a month.
Have at least three sales call appointments with potential referral sources each month.
Have at least three sales call appointments with proven referral sources each month.
Have made at least three attempts to refer business to my referral sources each month.
Have some sort of system in place to maintain top of mind awareness amongst former clients.
Have some sort of system in place to maintain top of mind awareness amongst current clients.
Have some sort of system in place to maintain top of mind awareness amongst referral sources.
Have some sort of system in place to precondition prospective clients before the first appointment.
Have some sort of system in place to follow up with prospective clients after the first appointment if they don’t engage our services.
Have some sort of free report or other valuable educational material we offer to prospective clients in exchange for permission to keep in touch with them about their needs.
Have written a book that demonstrates our firm’s commitment to our chosen practice area.
Have won some sort of award that demonstrates our firm’s commitment to our chosen practice area.
Have issued at least 10 press releases in the past 12 months.
Have organized at least one “play date” in the last 90 days with two or more potential referral sources.
Please describe how you would make use of the money if someone were to give you $100,000 on the condition that it be used only for marketing or otherwise improving the management of your law firm to better serve your clients.
How many marketing strategies or systems do you have in place that consistently stimulate repeat business, lock in continuing business or renewable income, and/or stimulate new business or referrals?
Describe 3, 4, or 5 goals you are working towards:
What else do you think it’s important for your coach to know about you that is not adressed in this self-diagnostic?
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