Imported item 187

On Sun, Mar 23, 2008 at 6:52 PM, D***** G********<******@**************.com> wrote:Rjon:To be honest I have no idea how this is applicable. You seem to saythat most lawyers have "bios that suck", but you dont even touch uponhow to write a correct one. How would I go about doing that?MY RESPONSE:Hi Daniel,The point of last week's ezine was to get everyone thinking about whatthey are trying to accomplish with the bios they use on their websites& in their marketing materials and not to just copy all the poorlywritten bios out there. The point was to get you thinking about thefact that (most) clients don't really care about (most) of the thingsthat (most) lawyers see fit to write about in their bios. So, if mostof your clients don't care about most of the things that most lawyerswaste time writing about, then what DO they care about? Hey, what am Ia mind reader?!? Go out & ask them.Pause. . .Just looked at your website ". . . was formed specifically to change the community’s perception of what alaw firm can and should do for its clients. How do we do this? Byproviding an attentiveness to each client’s specific legal issues whilesimultaneously employing technology used by much larger firms to keepcosts to a minimum. We also go one step further than simply boasting ofpersonalized attention without backing up our claim. Each one ourclients receives secure access to our website, giving them the abilityto view the status of their matter at the time thats most convenientfor them. Why do all of this? Simply put, because every day we do ourvest best to change the way law is practiced…for the better."Not a bad start - better than most. But it doesn't really tell meanything about YOU. I need to buy your story before I'm really goingto buy your law firm's story. Sorry to cut this short, but I have atelephone appointment with a Bronze coaching client that's starting ina few minutes I need to prepare for.RR