RJon, why are you willing to give me a complimentary strategy call with Chris Dyson?
A. By following the steps that lead you to this “private” page on our website, you’ve actually distinguished yourself as being far more serious about your own success than thousands of other lawyers who demonstrate by their in-action that they’re not really very serious about their own success. No-one is an island and RJon certainly didn’t get to where he is in his career and business without a lot of help from a lot of great people. So you can say this is our way of giving back. You can say it’s because WE LIKE speaking with lawyers who are serious about being successful. You could also say it’s because we know from experience that the more lawyers we help who are serious about their own success the fuller my pipeline stays and the more options we have in our life and business. All three are equally-true statements.
What exactly is going to happen during this complimentary strategy call or is this really just going to be a sales pitch to join one of your coaching programs?
A. This is a perfectly-valid question and fear of asking it is probably one of most common reasons why other lawyers stay-stuck even though there are plenty of great resources available to help them. OK, so what we’re going to do is invest about an hour on the phone together and depending where you’re currently at in your business (starting, need some help or already running a successful law firm) Chris may ask about some of your key business processes. Based on what he hears he’ll be able to get a mental picture of how your business operates. Then we’re going to discuss where you want your business to be in terms of financial, personal and professional performance. Because a law firm that isn’t serving your needs on all 3 axis is doomed to either self-destruct or it must destroy you, eventually. Of course neither of us wants that to happen so based on what you share with me we’ll identify a few areas where you can make easy improvements – there are always a few areas where we can make easy improvements in a small law firm to make you an even happier lawyer. Obviously, if during our discussion it appears you may be a good candidate for one of our coaching programs he’ll certainly let you know. But that’s the beauty of having efficient and effective marketing systems in-place: we get to enjoy being selective about who we choose to work with and we don’t ever have to feel uncomfortable about pitching our programs. In other words, if it’s a good fit we should both know it and the next steps will be obvious to both of us, after an hour of working together.
RJon, you said you get to enjoy being selective about who you admit into your coaching programs. Who is the right type of lawyer that you look for?
A. Above all else, we look for lawyers who believe in themselves and their ability to affect their surroundings rather than being affected by those surroundings like a house plant. Starting, marketing & managing a highly-successful solo/small law firm isn’t all about technical knowledge. Sure you must have certain technical knowledge they didn’t teach any of us back in law school but technical knowledge by itself doesn’t cause a successful law firm to happen. Growing a law firm to gross $500,000, $1million and more as a solo isn’t all about marketing skills either. Marketing skills certainly make the task much easier and more enjoyable but being a natural rainmaker in and of itself doesn’t portend a successful law firm without there being more in the mix. What we look for is a lawyer who has a strong belief in him or herself. A lawyer who “gets it” that happy lawyers make more money; that technical management knowledge and marketing skills & systems (learned or natural) when properly-harnessed tend to make us happy lawyers; and that being a happy lawyer is what ultimately attracts great clients and profits to the firm. Most important we look for lawyers who agree with us that being a happy lawyer is a worthwhile objective in & of itself.
When will we speak?
A. It will happen right away. The waiting time to speak with RJon has grown to 6 six weeks (yes, 6 weeks). Between RJon’s private VIP in-person meetings with lawyers, our quarterly live mastermind retreats for everyone in our “Solo & Small Law Firm Owners’ Freedom Academy”, the monthly group coaching calls, personally overseeing development of new resources for all our Members, walking groups of lawyers through their first formative months when first starting a law firm to be sure they have a solid foundation and a national speaking tour RJon is currently engaged in for Microsoft his time is admittedly limited. That’s why Chris Dyson stepped in the roll of helping lawyers with the complementary strategy sessions. Few things are as enjoyable for Chris as meeting a new lawyer whose actions to-date are a strong indicator he or she may be the type of lawyer we like to have in our programs. So we are happy to help you out and perhaps discover together if now is the time for you to come grow with us in one of our coaching programs. Either way we promise it will be a profitable investment of your time to go through this process with Chris.
How exactly is this complimentary strategy session call going to work?
A. Chris Dyson is going to call you at the agreed time on the agreed date. After you say your hello’s, Chris will confirm that the time still works for you. Chris will assure you everything you’ll discuss will be kept confidential. Chris will propose an agenda to make the most productive use of your time. And once you agreed on the agenda, you’ll get started. There’s nothing special you’ll have to do to prepare for the call. Just be in a quiet place where you can have a productive conversation, take some notes and be prepared to make decisions based on what you discover together.